São Paulo – What are the future plans of Amazon in Brazil? Days after the announcement that the largest retail company online world begin their physical sales Kindle in the country, this is one of the most intriguing questions that the business world in country.
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Apparently, the answer is kept under lock and key by the company. But in an exclusive interview to EXAME.com, Alexandre Szapiro, executive chairman of the company in Brazil, gives some clues about what we can expect from the Amazon in Brazil, its differentials relative to the competition and how they envision the Brazilian consumer.
EXAME.com – What can we expect from the start of the sale of Kindles to Brazil? There is some projection of sales or growth in the country due to the release
Alexandre Szapiro – I am very happy with the performance of Kindle eBooks Store in Brazil, but do not comment future plans and we can not talk about sales projection.
EXAME.com – As Amazon sees the Brazilian consumer
Alexandre Szapiro – Some people say that Brazilians do not like to read. I I see it another way. I believe that the Brazilian is passionate about reading, but access to books is not easy. There are many municipalities in Brazil that have no local bookstore and besides, the price of books is often a deterrent.
I believe that what we did in just over a year of operation in Brazil with sales of books online has brought results: launched deals eBooks varied and are dedicated to bring the best and most books Amazon customers in digital format <. / p>
EXAME.com – What Amazon will differ for the Brazilian market?
Alexandre Szapiro – Our expectation is to improve the customer experience by offering, for example, a service that connects to them at the time they need help, rather placing them in an interminable wait.
Also, when a user Amazon.com.br buy a Kindle by the website, the e-reader will come pre-registered. When he withdraw the product from the box and connect to the internet, the books of the client library will be downloaded, and it can start reading immediately.
EXAME.com – With physical sales, Amazon enters more directly in the market for large distributors of books like Scott. What is the strategy to deal with this competition
Alexandre Szapiro – Our goal is to give customers more options. We are offering our customers more channels of distribution where they can find the Kindle. We stress that we are announcing is the sale of our line of Kindle e-readers that were already available to customers in the shops of the Village Bookstore, Video & Home (Rio de Janeiro), CTIS (Brasilia), Pontofrio.com , Extra.com, among others.
EXAME.com – In the U.S., Amazon has its own logistics structure, but here chose to outsource the operation. Why
Alexandre Szapiro – We partner with Brazilian companies with knowledge of challenges and we are joining it to what we know from almost 20 years of operating Amazon U.S. retail and other countries.
EXAME.com – The start of these operations can open the door to offering various products such as occurs in the United States
Alexandre Szapiro – No commented on future plans. What we can say today is that we announced this past week the top selling Kindles at Amazon.com.br site. It is too early to comment on the sale of physical products through the site.
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