Amazon, the giant U.S. online retail sales will start physical products in its Singapore site. Starting this Friday (7), consumers can purchase the Kindle in amazon.com.br address, with prices ranging from £ 299 to £ 699, depending on the model chosen.
sights in Brazil; ‘our app is better, “says founder
Since December 2012, the Kindle was sold only by Amazon partners in the national territory, as Ponto Frio, Extra and Giraffe . So far, only the first was a link in the Brazilian Amazon site which directed consumers to its own website.
According to the agreement, the partners will continue to sell the product normally. However, with the launch of its own e-commerce platform in Brazil, Amazon promises to deliver a differentiated experience to the Brazilian public, selling your electronics first in the country, starting with the Kindle Touch and Paperwhite. The new site, which offers shopping on Amazon platform enters the air around 9am in the morning.
“The expectation of Brazilian consumers to trade in general is not very high. What we want to do is increase it, “said the general manager of the Amazon in Brazil, Alex Szapiro.
“My role and everyone who works at Amazon is bringing this positive experience to Brazil, and who will judge is the consumer,” he adds.
An example of this experience is the pre-registration of the Kindle at the time of purchase. When you connect your device to Wi-Fi, it automatically downloads your entire library of books if you have e-books purchased by the Kindle app on Windows desktops, Macs, Android and iOS (Apple).
The proposal of the company for 2014 is in addition to encourage the purchase of their products on e-commerce, expand its range of partners to the digital player is available in more and more places, such as exposure points of the gadget in bookstores .
But at least for now, Amazon does not offer other products on their website except for Brazilian Kindle and digital books. However, the company makes it clear that the intention is to always provide the largest possible part of its extensive portfolio of products in all countries in which it operates.
Kindle Touch, Kindle Paper White and Paperwhite Kindle 3G models will cost R $ 299, R $ 479 and R $ 699, respectively. Values ??can be paid up to 12 months interest free, with no added IOF in amazon.com.br address.
Books in Portuguese
launch its official store, Amazon also released updated numbers from their catalog of digital books in Portuguese. About 13 thousand books in Portuguese in 2012, when he came to Brazil, the national collection of digital copies already reached more than 28,000 titles.
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Privacy
Have
the amount of free books doubled from 1500 in 2012 to 2600 less than two years later. The list of books required to Fuvest / Unicamp, for example, has several titles available at no cost, or about $ 5 to anyone who has a Kindle or application on your smartphone, tablet or computer as “The City and the Saws “, Eca de Queiroz,” The Slum “by Aluisio de Azevedo and” Posthumous Memoirs of Brás Cubas “by Machado de Assis, and free under” My Trips on Earth, “de Almeida Garret.
A growing trend is the same for the national lists of best sellers, most of which are now available for online purchase at the online store.
“The growth we’re seeing in Brazil is staggering. We want to make sure that we are bringing the best shopping experience for Brazilian consumers, because we are the best deals, the best selection of books, now the best sales channel, “said the leader of the Amazon Brazil.
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