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After just over a year selling digital books only in Brazil, Amazon will make its first foray into physical retail beginning this Friday, when it will offer the Kindle electronic device on their website.
With the onslaught, the U.S. company takes another tentative step in online sales in the country, market whose annual turnover is estimated at 28 billion dollars by the E-bit.
At the same time, the company delegate to third parties the task of orchestrating the delivery process, considered one of the biggest bottlenecks in the sector, contrary to what is in the United States, which owns huge distribution centers.
According to AlexSzapiro, responsible for leading the Brazilian operations of Amazon, sending the tablets will be done by companies already operating in the industry, without disclosing the amount or name of logistics partners.
Asked about the chance of movement precede negotiation of varied products in Brazil, established the model that Amazon as a giant net sales of 74.45 billion dollars in 2013, Szapiro avoided talking about future plans.
“What I can say is that whatever we do, we learn.’m learning today about digital books and on the Brazilian consumer,” he said.
“Starting tomorrow, I will learn how to make my physical product to get from point A to point B,” added the executive in an interview on Thursday.
For now, the company will focus on offering more a sales channel for Kindle, believing the increased popularity of e-books in Brazil.
“We listen through the publishers that the digital book market in Brazil is already something in the house 3 percent of the total,” said Szapiro. “It is an interesting number, I would say extraordinary, for a market segment that did not exist a year ago.”
tablet from Amazon was already found in the company’s retail partners in Brazil, such as the Village Bookstore, Home Video and CTIS.
On the Internet, one of the partners is the New Pontocom, division of Via Retail sales online, Grupo Pão de Açúcar, and deputy leader in electronic commerce in the country.
To attract consumers to your address from now, Amazon will offer free shipping and installments of up to 12 times, at a time when many companies in the sector, as Netshoes and Machine Sales, decrease the number of installments for items lower value in order to make profitable operations.
“It’s new to Amazon and a requirement in Brazil,” he said, referring to payment facilities.
About
buy the tablet in amazon.com.br and is already pre-registered users will also receive the device with e-books previously purchased.
Kindle Paperwhite new model will be sold on the site from 479 reais value that was already practiced by retailers partner, compared to the price of 119 dollars (284 dollars) in the North American market.
Since Amazon entered the country in December 2012, the number of digital books sold on the site in Portuguese rose from 13,000 to about 28,000, and the free titles advanced from 1500 to 2 6000.
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