Starting this Friday (07/02), the Kindle can be purchased directly on the Amazon website here in Brazil. Until now, the e-reader could only be purchased at major retailers websites like Ponto Frio or in bookstores. The Brazilian company page of Jeff Bezos will have three versions of equipment: the lightest and smallest for R $ 299, the Kindle Paperwhite, for R $ 479, and the Kindle Paperwhite Wi-Fi + 3G, for U.S. $ 699
The news marks the entry of Brazilian operation on the sale of physical products, which requires storage and logistics for product delivery operation. According to Alex Szapiro, country manager in Brazil, the company has partnerships with Brazilian companies for this operation, but Amazon will include a layer of proprietary technology in e-commerce. The names of the partners were not disclosed.
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