Amazon starts selling its e-reader, the Kindle, the site itself this Friday (7). Just over a year in operation in the country, the company had adopted the strategy of forging partnerships with retailers to sell the reader in physical stores. Three versions of the Kindle can be purchased at the Brazilian site: the simpler, the cost of R $ 299, and two more sophisticated versions of the Kindle Paperwhite (one per R $ 479 and the other with wifi and 3G, for R $ 699) .
Increased network of e-commerce world, Amazon marketed until yesterday, just e-books and apps for Android in Brazil. The catalog is far from the range of what is sold in its American version, whose products range from books to surfboards. In Brazil, the Kindle becomes the first physical product to be sold in the shop. The expectation is that other items start to be marketed in the near future. Alex Szapiro, country manager of the company in the country, would not advance news:. “Today, we are interested in thinking in selling the Kindle” >> Amazon will use flying robots to make deliveries
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When opened your site in Brazil, in December 2012, Amazon booksellers worried. With a reputation for voracious competitor, entered the country focusing on the sale of digital books. In the universe of books sold in the country, the digital versions represent a small portion – less than 1% of revenues in 2012. Even so, according Szapiro, it is a market with great potential. “The advantage of the eBook is its affordability,” he says. “We sell bestsellers for $ 9. Books that consumers have become accustomed to buy for $ 40 “.
The books purchased from Amazon can be read on other devices, such as Android, iPhone and iPad mobile. For now, however, there is interest in popularizing own e-reader. Currently, the Kindle can now be purchased in physical stores retailers with which Amazon maintains partnerships. Such sales will continue: “The Kindle is a device in which the consumer is important to touch on the purchase,” says Szapiro. The purchase at the online store, however, offers some advantages – those who purchase the product on Amazon’s own site will receive the pre-recorded Kindle. In practice this means that someone used to buy and read books on an iPad, for example, will be able to access your library automatically by the new device.little over twelve months between the start of operations and sales of the Kindle were leveraged by Amazon, according Szapiro, to improve their operations in the country. According to him, the idea was maturing to deliver an adequate service to the Brazilian public. “We have an obsession with the end customer. Everything we learned in the last 20 years we want to bring to Brazil to improve the shopping experience in the country, “he says. As an example of this commitment, cites its Android application store, opened last November – there, the applications are sold in dollars. An advantage for consumers who do not have an international credit card.
Start selling physical products involves logistical challenges, such as delivery and storage. Amazon says it has made partnership in the country to allow the services to be performed promptly. The delivery time of the equipment, of course, vary according to the location where it will be shipped – 1 to seven days in São Paulo, for example. The consumer can query a table on the website, stating the delivery time: “Our main interest is to meet the delivery time we commit ourselves,” says Szapiro
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