E-commerce | 02/07/2014 07:06
The American company that only sells digital books in the country, takes another tentative step in online sales
Kindle: sending the tablets will be done by companies already operating in the field
São Paulo – After just over a year selling digital books only in Brazil, the Amazon will make his first foray into physical retail beginning this Friday, when it will offer the electronic device Kindle on your site.
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With the onslaught, the U.S. company takes another tentative step in online sales in the country, market whose annual turnover is estimated at 28 billion dollars by the E-bit.
At the same time, the company delegate to third parties the task of orchestrating the delivery process, considered one of the biggest bottlenecks in the sector, contrary to what is in the United States, which owns huge distribution centers.
According to AlexSzapiro, responsible for leading the Brazilian operations of Amazon, sending the tablets will be done by companies already operating in the industry, without disclosing the amount or name of logistics partners.
Asked about the chance of movement precede negotiation of varied products in Brazil, established the model that Amazon as a giant net sales of 74.45 billion dollars in 2013, Szapiro avoided talking about future plans.
“What I can say is that whatever we do, we learn.’m learning today about digital books and on the Brazilian consumer,” he said.
“Starting tomorrow, I will learn how to make my physical product to get from point A to point B,” added the executive in an interview on Thursday.
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