Amazon today (7/02) starts direct sales and delivery of digital reader Kindle in Brazil. The apparatus, previously only marketed by partners as Ponto Frio and Saraiva, tickets will also be available on the company’s own website. This is the first physical product sold by Amazon in Brazil since the beginning of its operations in the country in December 2012.
“We’re not doing a test. We are bringing what we consider the best experience to sell Kindle in Brazil, “said Alex INFO Szapiro, regional director of the Amazon in Brazil. From 9 am this Friday, the Kindle and Kindle Paperwhite models (also in wi-fi and 3G versions) may be purchased from the company website with the same prices already practiced in physical stores – between £ 299 and £ $ 699 -., and delivery throughout BrazilThe main difference for those who opt for the Amazon e-commerce is the ability to receive the Kindle at home already registered. Who already uses and consumes, eg digital books, will have all their products synchronized on the device. “He has come out of the pre-registered warehouse with everything you bought,” says Szapiro. Besides the digital reader accessories like cases and chargers will also be sold.
Direct selling these few items is a sign that Amazon may be articulating in Brazil the same structure of marketing physical products that helped make it a company with nearly $ 17 billion in revenue in the last quarter of 2013. Although not comment on the matter, the company announced another interesting change in its Brazilian site: a Wishlist, a folder that stores links of products that Amazon does not sell in Brazil. “You can put on a list to warn ‘one day I wish Amazon had this product,’” says Szapiro. “We are very bullish on Brazil. We see week to week sales of Kindle and digital books increase, “he says. The official consumption figures are not disclosed, but the company seems to be investing in your store in the country since December 2012 , Amazon has nearly doubled the number of titles available in Brazil – from 1.2 million to 2 million. Of these, nearly 30,000 are in Portuguese, only 13 thousand in start of operations. As for the arrival of new products in the e-commerce company, Alex Szapiro keeps the mystery. “We open things when you think you’re ready.”
No comments:
Post a Comment