Amazon going to sell Kindle e-reader in its Brazilian site Photo: Disclosure Amazon of Brazil starts from this Friday through physical sale of the Kindle in the country through its website. Before the sale of the e-reader was held in other retail stores that had partnered with the American company as Ponto Frio, Extra, and the Village Bookstore Home and Video. The main novelty in the online sale of the instrument is pre-register Kindle, in it, the user has connected and has acquired books in the Brazilian Amazon site, downloads your books to the new Kindle automatically.
Among differential pegged to grow to sales site, is the marketing of e-books. “Since we opened in December 2012 we had 13,000 titles in Portuguese, today we have 30,000,” says the general manager of the Amazon in Brazil, Alexandre Szapiro. Reponsável the Amazon in Brazil since 2012, Szapiro also reminds the growth of free e-books as attractive Brazilian readers. “We had the time 1500 free titles. Today we have 2600.”
When asked about a possible dispute between tablets and e-readers, Szapiro says he does not see how the Kindle as a matter of dispute, but rather as something complementary. “You can make the analogy of the knife and screwdriver, you need the knife (tablet) because he wants to do a lot of stuff. But if your focus is only read, maybe your decision is the screwdriver (and -reader), “explains Szapiro.
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Shares of Amazon
Kindle can be found for the minimum price of $ 299 and maximum price of 699 in the 3G version with Wi-Fi, and Amazon also offers free shipping for purchases of the device for your site .
43 job openings
Amazon currently has 43 open positions in its operation in Brazil, in various fields like IT, content, logistics, marketing and sales . “Certainly we’re growing,” emphasizes Szapiro on the number of job openings and features not only the Amazon as a retail business, but as a technology company. However, the executive says it has found it difficult to fill positions in Brazil, due to a series of demands that the positions they ask, as fluent English. “Brazil is a market with a number of remarkable talents, but certainly we have a lot of requirements,” concludes the executive.
About a possible setback in the national economy, Alexandre Szapiro believe the current investment from Amazon in recent projects such as the sale of the Kindle on their website, are part of a positive vision of the company. “We (Amazon) are optimistic with Brazil, perhaps reading the papers, have a pessimistic sentiment. But is not our case. Consequence of this is the announcement we are making today the launch of the online selling of Kindle to the Brazilians.”
On one hand explains positivism Brazilian operations, the other general manager of Amazon gives a ‘cold shower’ as the hope of a Brazilian retail site on a large scale in the short term, compared the company’s operations in the United States and Europe. “You can not compare with the U.S. operation that has 20 years, because our operation is one year.”
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