The Kindle has just created the first campaign for the French Alliance of Rio de Janeiro, a member of the worldwide network of French language tuition. The agency is now responsible for all brand communications, online and offline.
The campaign brings the concept “More than a French course. An alliance with France. ” The goal is to enhance the learning of the French language by personal, professional and cultural side with the network of languages ??that best understands French in the world. The placement begins in December, in magazines, newspapers, cinema, busdoor media and out of home.
For members of the Kindle, Eduardo Pedreira and Eduardo Bastos, this achievement brings a new challenge and comes to represent a new cycle for the agency . “We are very happy to meet the French Alliance, is encouraging for our entire team to work with a solid company and world tradition, we are giving the kickoff on our first campaign,” Celebrate.
About the Alliance Française
The Alliance Française is present in Brazil for over 125 years. His first association was founded in Rio de Janeiro in 1885, just two years after the establishment of the headquarters in Paris. Currently the network has 36 associations and nine corresponding centers in almost all Brazilian states. The network comprises schools of the Alliance Française in France for the reception of foreign students, and installed 900 schools in 135 countries, where they study approximately 500,000 students.
Data Sheet
Agency: Kindle
Client: Alliance Française
Creative Director: Ignacio Ramos
Creation: Ignacio Ramos / Felipe Paganotti
Service: Andreia Neves
Photography: Studio AEVO
Manipulation: AEVO
Production Studio: Karla Borges
Model: Hosanna Elliot, Rafael Duvale, Bruna Alvim, John Philip
Artwork: Zé Carlos
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