Top electronics brands battle it out every gift-giving season, but this year Amazon is once again targeting Apple with the new Kindle Fire HDX ad que Cupertino and its design chief Jonathan Ive.
According to the commercial, in a fight between the e-retailer’s new high-definition tablet and Apple’s just-released iPad Air with Retina display, Amazon’s product takes the crown for more pixels, lighter weight, and lower pricing.
Amazon unveiled the 7-inch and 8.9-inch Fire HDX models in September, Which sport screens high-res and a 24-hour tech support system. Starting at $ 379, the larger of the two sports a 2.2GHz Qualcomm Snapdragon processor 800, 2GB of RAM, and a 2,560-by-1, 600 screen.
The iPad Air, meanwhile, offers a 2,048-by-1-pixel display 0.536.
Amazon Kindle Fire HDX 8.9 “
Despite its name, the newest of Apple’s slates is not exactly a featherweight, the Amazon points Out, the Kindle actually weighs about 20 percent less than the “astonishingly light” iPad
.
The TV advertisement takes aim at more than the competing product -. “magical” Also it mocks London-born head designer Ive, Inglês Whose accent is mimicked to introduce the iPad the Air
Apple has been the butt of many an advertising joke, from Samsung to Nokia to Microsoft.
The Kindle Fire
HDX 8.9 is on sale now for $ 379 (16GB), $ 429 (32GB) or $ 479 (64GB) for Wi-Fi only;. the Apple iPad Air starts at $ 499 for 16GB
Those looking for a smaller tablet can take advantage of Amazon’s Cyber ??Monday sale, Which offers the Kindle Fire HD 16GB for $ 119, and the new 7-inch Fire HDX for $ 179. The 8.9-inch device is not discounted.
Check out Amazon’s best Ive impression in the advertisement below.
For more, see PCMag’s reviews of the Amazon Kindle Fire and the Apple iPad HDX Air, as well as the slideshow above. Also check out How Amazon Became a Force in Tablets.
Over the weekend, meanwhile, Amazon chief Jeff Bezos Announced PrimeAir, the new delivery drone experiment Aimed at providing half-hour, same-day delivery. The formal introduction of the service is still years away, he said During Sunday’s 60 Minutes .
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