Amazon is another company to go up against Apple in their commercials. The company has released a video to promote the new Kindle Fire and HDX chosen target could not be other than the iPad Air
The commercial also makes a veiled parody of Jony Ive, who often narrates promotional videos from Apple. “This is the magical new iPad Air”, says the “narrator Apple,” which has its arguments refuted by another defender narrator Kindle.
The arguments used to defend the Kindle Fire HDX is the screen resolution, with a million more pixels (2560 x 1600 to 2048 x 1536 iPad Air), the lighter weight (376 x 453 grams, although The Fire has an inch less), and the price: $ 379 for 16 GB model $ 499 iPad against Air
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