Amazon is the latest company to take on Apple’s distinctive advertising style in its own commercials, this time by pitting the iPad Air against Amazon’s 8.9-inch Kindle Fire HDX using what seems like a thinly veiled parody of Apple’s Jony Ive, who frequently appears in the company’s ads. “This is the magical new iPad Air,” says “Apple’s” British narrator, only to have his vague pronouncements rebutted by the twangy American proponent Kindle at every turn. The Kindle Fire, he Explains, has a million more pixels (2560 x 1600 vs. The Air’s 2048 x 1536). It weighs 20 percent less (vs 0.83 pounds. 1 pound, though its screen is Also an inch smaller around). And – the killing stroke – it’s $ 379 for the 16GB model, Compared to Apple’s $ 499. Amazon draws pretty accurately from Apple’s iPad Air bombastic copy here, though it hardly has the monopoly: the Air may be “astonishingly” light, but the Kindle Fire is “startlingly” so
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So far, Microsoft still holds the record for the most aggressive Apple parodies, including one que used Siri’s voice in the recreation of an iPad mini commercial and quickly removed a series of videos que starred apparent parodies of both Jony Ive and the late Steve Jobs. And all of this, arguably, was kicked off by Apple itself with the widely seen “I’m a Mac” ad campaign. The Amazon attacks the Air, Microsoft is still waging an Increasingly creative “Scroogled” campaign against Google, playing on everything from privacy to the fears ultracheap Chromebook.
- class=”source Source Amazon (YouTube)
- class=”tags Related Items parody jony ive kindle fire Kindle Fire HDX (8.9-inch) Air iPad (Wi-Fi) Apple Tablet Amazon
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