, last Friday (6), its first year of operation in Brazil, Amazon released by R $ 479 on Thursday (12) the second version of Kindle Paperwhite top of their line e-readers, electronic book readers.
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The first version of the device, which is being replaced today, arrived in Brazil in March for about R $ 479 in the version without 3G connectivity – the one that will be sold, the principle. It’s the same price at which reached its predecessor, it also has a version with the internet, which will continue being sold for $ 699.
E-readers are similar to tablets that have developed screen for long texts (readability and have less aggressive lighting) and lasting longer battery devices. The main rival of Paperwhite in Brazil is the Kobo Aura HD, which costs $ 659.
“A tablet is like a knife, and an e-reader, a screwdriver,” says the Sheet Alex Szapiro, director of operations of Amazon in Brazil. “You can have a knife, but if you want just push bolt, a screwdriver is better. Therefore aficionado reader has such a positive experience with an e-reader.”
In the U.S., where it was released on September 30, the new Paperwhite second generation is sold for $ 139 and $ 199, about £ 324 and £ 464, respectively in the versions with and without 3G .
option with ads, $ 20 cheaper in each version, is not available in Brazil.
Amazon does not disclose figures, but says the growth in sales of digital books and Kindle is your constant. “Every week is week of record, and this not only for Amazon, but all the e-book segment in Brazil,” says Szapiro.
The number of titles available in Portuguese in Brazil doubled the opening of the online store Amazon in the country today to 26 thousand works. Of these, 3,000 are free.
Recently, the company launched the country its application store for Android, which competes with Play, Google. The main advantage is payments, waiving international credit card and are made in reais.
THE MACHINE
six-inch screen, the Kindle Paperwhite is heavier than your basic “brother” which costs U.S. $ 299 here and it lacks lit screen is 206 g versus 170 g. Moreover, it is lighter than any tablet -. Mini iPad, for example, weighs 331 g and the iPad Air 478 g
Among its innovations are its new processor, which makes it faster page turn and superior contrast to the first generation of the device. Among its capabilities are built-in dictionary and search in Wikipedia if there is internet connection.
The battery lasts 28 hours of continuous use, according to the company – the calculation that Amazon does is that reading daily half hour, Kindle Paperwhite is completely discharged after eight weeks, with wifi and 3G off .
The device is distributed by the partner of the American company in the country, as Ponto Frio and the Village Bookstore.
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