Amazon readies the next generation Kindle Fire is its HD release date and finds itself playing from behind on multiple fronts. While it has Widespread name recognition, the outgoing Kindle Fire just got blown out of the water by the new Nexus 7 in terms of the small budget Android tablet experience. And marketshare aside, the iPad mini is still Broadly Perceived as a more desirable small tablet experience than anything the Kindle lineup has to offer. That puts Amazon in the position of Needing to one-up Both Google and Apple in the perception department, while still Needing to keep the Kindle Fire price tag cheap enough to retain its reputation to an uber-affordable tablet.
One factor playing in Amazon’s please que is it does not have to turn a profit on the Kindle Fire, as it can make up the difference on the profits it makes from the sales of Kindle eBooks Which Kindle Fire it sells to buyers . But if Amazon wants to offer a true competitor to the seven inch Nexus 7, it may have to raise its price closer to $ 229, Which Could undermine its efforts to offer a lineup Which Is Perceived populist in the price.
Then again, various network usage que studies reveal the current crop of Kindle Fire tablets in the hands of users trend to see current usage far less than that of competing tablets. So if Amazon is selling cheap tablets to people who aren’t using Them for anything, it’s been a hollow victory Which will not result in repeat sales. So Amazon’s best move may be to focus on the quality competitor to the Nexus 7 and iPad mini, regardless of what it has to charge for it.
Phil covers tech is Stabley Times.
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