With the concept “Here We Do Business”, the Kindle Agency launches new visual identity RioContentMarket, international event of audiovisual content, open the television industry and digital media.
The event, which takes place from 12 to 14 March 2014, in Barra da Tijuca, expects 3,500 people during the next edition. RioContentMarket is performed by ABPITV, sponsored and organized by Fagga | GL events Exhibitions, curated by Emerald Productions.
For the conceptualization of the new visual identity, the agency sought to explore not only the transmission and business elements used in previous as well as elements that showed the time and ability to generate business event: before, during and after.
With this proposal, the Kindle revisited not only the transmission lines, present in the logo of the event, also explored as the blue sky and the sea, beyond the elements typically Rio. The content marketing, central theme, and it involves the creation and sharing of media and editorial content was presented in icons and classic elements of transmission and production of audiovisual content, such as the classic buttons “play”, “fast forward (ff) “,” pause “and” record (rec). ” To reaffirm the agency’s proposal, the recording elements with the frame lines were highlighted by enhancing the final product and showing that, like the scenery, the “visual opportunities” will be marked during the event.
TECHNICALAgency: Kindle
Client: Rio Content Market
Title: A dip in audiovisual
Creative Direction: Ignacio Ramos
Creation: Ignacio Ramos and John Paul Anzanello
Service: Rafaella Costa
Manipulation: José Carlos
Art Finals: Augusto Rabelo
No comments:
Post a Comment