São Paulo – The Amazon yesterday launched the third generation of the company’s tablet called Kindle Fire HDX. The two new models, 7 and 8.9 inch, high definition and have a new feature exclusive user technical support on the screen that is betting the company to gain advantage against rival devices from Apple and Google.
The “Mayday” (“Emergency”) starts instantly videoconference with a technical support representative from Amazon, you can teach the user to operate the device and even access the device remotely . Available 24 hours, the new service technician will have maximum time of 15 seconds to wait for user support.
“Many of the things we do together high technology and hard work. This is one of those things,” said the CEO of Amazon, Jeff Bezos, during the launch of the tablets in the Amazon headquarters in Seattle, United States.
The company did not disclose how many employees technical support are behind the service “Mayday”, but Bezos said the company was training “thousands” of people and was prepared to make new hires if necessary. “We’ll be ready for Christmas morning, which is always a great day technical support for us,” said Bezos.
Lighter
new tablets are lighter and more powerful than the previous generation of Kindle HD – what appears to be an attempt by the company to intensify the dispute with the Apple iPad, the current market leader.
Equipped with the new quad-core Snapdragon 800, Qualcomm, 2.2 GHz, 2 GB of RAM, Wi-Fi, 4G and battery able to last 11 hours, the third generation of tablets from Amazon have versions with storage capacities of 16GB, 32GB and 64GB.
smaller, 7-inch, cost from $ 229 (for 16GB version), and the largest, with 8.9 inches, it will cost from $ 379.
For comparison, the iPad mini starts at $ 329 and the traditional iPad, with the same specifications for capacity and connectivity, costs $ 499.
Kindle Fire tablets HDX hit the market starting next month in the United States. No release date in Brazil.
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