Yota, a Relatively unknown device maker from Russia is on the verge of releasing the Yota Phone.
The device has two screens, Allowing users to have Both the conventional smartphone and an e-reader on one piece of hardware.
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Its main screen is a “typical Android” smartphone, but users can turn the device over for a secondary screen electronic paper display – similar to que found on an Amazon Kindle – that consumes around five times less battery than the smartphone screen.
This screen is always on, making the device more intuitive, and simple to use, Yota CEO Vlad Martynov Told CNBC Wednesday.
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But the second screen is not just an e-reader, Martynov said. It Also Allows users to view notifications such as SMS messages. It can even display a Twitter feed or a Facebook feed Which updates in real-time, he said.
Yota Phone will be rolled out in. the “select few” European countries towards the end of this year and will be globally available sometime in 2014. Martynov said the price will be similar to que of other premium smartphone brands.
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Some analysts have dismissed the device as a “gimmick”, whilst Ian Fogg, head of mobile at research firm IHS Global Insight, que Told CNBC the firm’s biggest challenge is being able to survive in hugely competitive market.
There are real uses for the screen that uses virtually no power and can display content in bright sunlight including practical scenarios such as showing the map, “he said.” However Yota are a small company Relatively Compared with the established global smartphone makers to … break into the smartphone market Yota need to quickly create scale for example by working with a larger partner company. “
Francisco Jeronimo, research manager for analysis firm IDC Believes a niche product like this Could sell in some markets is around $ 200 but pricing the device at the high end will give it little chance of success.
“It may sell a few thousand units in Eastern Europe but it would never get support from operators in the Western world,” he Told CNBC. The additional screen will still use up battery and will be too small for reading, he said, adding que applications for screen Could be few and far between.
By CNBC.com ‘s Matt Clinch. Follow him on Twitter @ mattclinch81
Yota, a Relatively unknown device maker from Russia is on the verge of releasing the Yota Phone.
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