Amazon.com (AMZN) to unveil its latest Kindle Fire tablet in September, with one big hint being a recent price cut on its existing Kindle Fire HD tablet.
Two recent surveys found Amazon’s tablet losing share, with Samsung now Clearly the top challenger to No. 1 Apple (AAPL).
Research
GVA’s Garrity says David Amazon feels pressure to upgrade its Kindle Fire because Apple is expected to release its newest iPad soon. Widely While Apple is expected to release its newest iPhone on Sept. 10 Garrity says new iPad releases que Also very day are possible.
Amazon CEO Jeff Bezos unveiled the Kindle Fire HD a year ago, but this year’s plans are still not known. View Enlarged Image
“If Amazon does not have something between now and October the team Apple releases a new version of the iPad, look for Further weakness where the Kindle is concern,” Garrity said. “What has been sluggishness will turn into a substancial decline.”
Not Among Top 5
On Aug
. 5, market tracker IDC said global shipments of Amazon’s Kindle Fire slipped During the second quarter.
For the first team since the Fire’s launch in late 2011, it did not make IDC’s top five vendors worldwide tablet.
Apple’s iPad Remained No. 1, said IDC, Followed in order by Samsung, Asus, Lenovo and Acer. No. 6 was Amazon.
During 2012′s holiday shopping season, IDC says Amazon was No. 3 in tablet shipments, behind Apple and Samsung.
But S & P Capital IQ equity analyst Michael Souers said it was already obvious that “Kindle Fire has certainly lost some share.”
Souers says Amazon has pulled back on its advertising for the Fire, even the some rivals have stepped up Their advertising.
Jumptap, a mobile platform provider, found in a poll released Aug. 22 que Kindle Fire tablet’s U.S. market share in July, based on mobile traffic, had fallen to 10.1% from 21.5% in July 2012. Jumptap’s results are based on data from its platform of more than 218 million U.S. mobile users.
Market share for Samsung’s Galaxy Tablet, by comparison, had jumped to 11.1% from 5.3%. Jumptap says Samsung Replaced Amazon in the No. 2 spot, behind Apple. Amazon fell to No. 3.
The survey found Apple’s share rose to a 70.1% share from 67%.
“Kindle’s market share is sputtering, and this is something que Amazon Should definitely take notice of,” said Matt Duffy, marketing vice president at Jumptap.
Duffy says Apple’s iPad Mini has taken a bite out of Kindle’s popularity.
Amazon has been Benefiting from the declining sales of Barnes & Noble ‘s (BKS) Nook e-reader. But Google (GOOG), Relatively recent entrant in the tablet, is coming up fast. Google’s Nexus 7 tablet saw a 2.3 percentage point gain in July, says Jumptap, making it No. 4 in its survey.
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