Agency surpasses expectation Kindle work on social networks and celebrates ... - Portal of Propaganda

Thursday, August 8, 2013 15:07

Celebrating success of films worked in social networks, the agency Kindle fans hoped to reach 500,000 by the end of the campaign the film My Mother Is A Piece, which ended in late July. To the surprise team page reached more than expected: more than 600,000 tanned.
The agency was responsible for content development, relationships with bloggers and activation of bringing our fans for the film, which premiered on 21 June. Four months ago the agency Kindle started working the social networks of the film that had no fan. The movie is with 4 million viewers (main box office of t he year for a national production), with 1,491,029 views on Youtube and it’s sales leader since its launch surpassing international films.

For Thiago Loures, directly responsible for account in content agency posts simulated conversations with the owner Hermínia with their children on Facebook. “In the pictures as soon as their children something postavam them on social networks, she commented and gave them an earful. This content was what drew the most attention from fans and spawned many shares and tanned. The public engagement was very large, the phrases of the lady turned Herminia fever on the internet and generated many shares, the film was much talked about, “says Silva.

A curiosity is that two of the films that the Kindle is working on social networks are primarily the United ingresso.com, which are My Mother is a part and Despicable Me 2.