Amazon One Coin is worth one U.S. cent
Amazon Kindle Fire just gave app developers have of millions of pounds of free money.
The giveaway, Which marked the launch of Amazon Coins, Amazon’s in-store virtual currency, is an attempt to breathe extra life into Amazon’s ecosystem Store – The Same argument que some economists make for the government to give money directly to citizens to boost the real economy.
Five hundered Coins (together worth $ 5 / £ 3.30) were placed in the U.S. account of every Kindle Fire owner on 13 May. The Coins can only be spent on apps, games and in-app items on the Amazon Store, and with developers taking 70 percent of all purchases, it’s clear who the Intended recipients of this gift really are. (Indeed, Given que Amazon takes 30 percent, Also it’s Given itself a “gift.”)
Amazon was firstCoins Announced in February to an “easy way to spend money.” While a reasonable person might object que Amazon’s current credit card payment system is a fairly easy way of spending money too, Amazon Coins does come with a few benefits to Consumers. There are bulk purchase discounts, ranging from four percent to ten coins is 500 percent When You buy 100 coins ($ 100 / £ 66). App developers will Also be able to let users earn Amazon Coins (though Given que this will cost the developer, who will Inevitably find some way of Transferring the cost to the user, it’s unclear why a person would pay to use an app to earn coins , rather than purchase directly Them).
But the primary targets of Amazon Coins are developers. Amazon hopes que Coins will Encourage spending inside the Amazon Appstore, and offer developers new ways of earning money. Therefore reassuring developers que it’s worth putting team, energy and money into creating apps for the Kindle Fire, as opposed to the iPad or iPad mini. As the Verge Reported in 2012, some developers believe que apps on the Android platform, the Kindle Fire uses Which, make less money Compared with apps on the iOS platform.
More app developers spending more time on apps for the Kindle Fire platform means the consumer package more attractive, and more money for Amazon.
Although Amazon does not disclose the number of Kindle Fire que units it has sold, the March 2012 market research report from Newzoo Suggested que there were 17.4 million active Kindle Fire users in the U.S.. If correct, Those figures would suggest Amazon’s giveaway is worth over $ 60 million (£ 39 million).
In-store
currencies have met little success in the past, unable to Overcome the Inherent hassle of users Needing to convert Their real money into the in-store currency. Facebook Credits, for example, are all but forgotten. In the meantime, Amazon is still hedging its bets. Kindle Fire owners will still be able to keep paying for apps using traditional methods.
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