Ecommerce | 13/05/2013 17:11
The Amazon Coins can be used for purchases on Amazon Appstore, shop the
São Paulo – Amazon , online retail giant , today launched its own virtual currency. Dubbed Amazon Coin, the new means of payment can be used to buy apps, games and other items on Amazon Appstore (electronic store brand for the Android operating system).
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For now, the novelty is restricted to the United States. There, the owners of the Kindle Fire tablet with Amazon account Appstore today were presented with 500 coins – the equivalent of five dollars. Those wishing more Amazon Coins will be able to get them with 10% discount when buying packages 5000 or 10 000 coins.
“We will continue creating new avenues for the use of money in an increasingly greater range of content and activities,” promised Mike George, vice president of applications and games from Amazon.
For Amazon, the creation of a virtual currency loyalty is good because customers – which will only be able to spend Coins on Amazon Amazon itself. In contrast, the discounts on the purchase of currencies are reflected in cheaper products and make new attractive to consumers.
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