PTI Amazon’s e-book reader, the Kindle will now support content in five Indian languages, including Hindi, Gujarati and Malayalam, the move that will help the US-based firm to tap into the niche but growing 'digital regional content market in India.
"We are adding thousands of digital books in Hindi, Tamil, Marathi, Gujarati and Malayalam, including the largest digital selection of best sellers, hundreds of exclusive titles and free classics to the Kindle Book Store," Amazon Kindle Director (Content) Sanjeev Jha told PTI.
Readers can access these books on Kindle eReaders as well as the free Kindle apps for Android and iOS, he added.
"Subscribers of Kindle Unlimited will also have access to the Indian language content. The new language selection is in addition to over three million books that are already available on the Kindle Book Store," he said.
the Kindle already supports languages such as Chinese, German, French and Japanese among others, apart from English.
While Amazon does not share country specific growth numbers, Mr. Jha said India is among its fastest growing markets globally is the Kindle.
Amazon will make available bestseller titles like Ishq Mein Shahar Hona by Ravish Kumar (Hindi), Rajaraja Chozhan by Sa In Kannan (Tamil), Mrutyunjay by Shivaji Sawant (Marathi), ” Ek Bija Ne Gamta Rahiye by Kaajal Oza Vaidya (Gujarati) and Aarachar by K R Meera (Malayalam).
The exclusive titles include Banaras Talkies by Satya Vyas,
"We are bringing features like font size adjustment, ability to add notes and highlights, and automatic save and sync of your furthest page read across all your devices," he said.
According to industry reports, the print book market in India is estimated to be worth about USD 4 billion. India ranks third in English language publishing, after the US and the UK.
India, which is one of the fastest growing smartphone markets globally, also has a significant number of people reading e-books on their phones.
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