Focused on modern tools and methodologies, new area brings solutions to deal with the changes in the buying journey of consumers (photo: disclosure)
The marketing is going through a major transformation and the different stages of the buying journey of consumers comes, deserving more attention. Thinking about it, the carioca Kindle just launched a new department. Is the area of the "Performance Digital", which is proposed to apply the most modern methodologies and tools leading Marketing Digital-to-generation and qualification of lead to your customers and a consequent increase of the conversion rates of sales.
Focused on the services of Inbound Marketing, Behavioral Marketing, Marketing Automation, and Crosschannel and cross-Platform, the new area received reinforcements multidisciplinary. Who coordinates the team is richard Land, who took over as Director of Performance and Digital has 20 years of experience in marketing, strategic planning, digital marketing, BI, business intelligence, CRM and research. Already spent by companies like DAY Communications, Ampla Energia e serviços, Endesa, iBest, Coca-Cola and Nielsen.
the Earth points out that the new area comes as focusing on the optimisation of client investments and in the search for high rates of return of campaigns (ROI). "We bring in new methodologies focused on results, which is the main demand in today’s market. Here everything is measured, assessed and improved continuously, in detail," he says.
two More professionals have come to join the team. To take over as Coordinator of the Strategy Content, the Kindle called the journalist Fabiana Duffles, who has written for web sites Letters and Cipher Club, the biggest music portals in Brazil, he served as Social Media in the agency’s Plan B and has been a member of the company of fashion marketing, Seven-Eighths.
Now to take over as the Coordinator of Performance Digital, who arrives Bianca Ururahy. Graduated in Design with specialization in Digital Media at PUC-Rio, has experience of more than five years in Digital Marketing, having worked in companies such as the Association of Former Students of PUC-Rio, r & d and Educational Projects, distance education and Group Zarco, an importer of luxury products in the fashion segment.
Currently, the Kindle account with three customers served by the staff of performance digital. They are: Prátil, a company of smart solutions in energy; Sparco, the absolute leader in the World of Motorsport that is bringing to the brazilian market seats child safety; and Instituto Ronald McDonald, a non-profit organization that develops and coordinates programs that aim to increase the quality and expectancy of life of adolescents and children with cancer.
To mark the launch of the new area and provide detailed information about the new services, the Kindle has put on the air the site performance.kindle.with.br The agency also released the e-book "Shopping Journey", which can be downloaded free of charge.
*In the picture, Fabiana Duffles, Fernando Land and Bianca Ururahy.
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