The Kindle has won the account for the largest festival of gospel in Latin America, the Sound of Life. The musical event will be held at the Olympic Park in Rio de Janeiro, and should bring together the public of 420 thousand people between 13 and 15 July 2017. Will be 40 shows, totaling 72 hours of the event.
The campaign developed by the Kindle aims to generate a return in sales, and focuses the largest part of the investment in digital strategies focused on performance. All in all, will be invested R$ 1 million in online media, such as Google, Youtube and Spotify. The agency was also responsible for the drafting of the event website and manages the social media of the festival. The campaign will also be transmitted via the exchange of Radio and TV.
(Writing – Agency-IN)
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