Graphics Tablets: Is Kindle TV on the way? Amazon in talks with firms average over set top box

TV box expected to launch this year
Will feature live TV and video on demand services
Firm Believed to be in talks with three major broadcasters about the service

By Mark Prigg

class=”article-timestamp”> PUBLISHED: 19:23 ET, 21 January 2014 | class=”article-timestamp”> UPDATED: 19:30 ET, 21 January 2014

Amazon is Developing a pay-TV streaming service with live shows, It Has Been Claimed.

The so-called ‘Kindle TV’ service has been discussed with at least three major companies Average, According to reports.

The service is expected to combine live TV with Amazon Prime’s existing TV and film on demand service.

Coming to a living room near you: Amazon CEO and chairman Jeff Bezos holds up the firm's Kindle tablets It is now Believed to be Developing a set top box to stream video to the TV.

Coming to a living room near you: Amazon CEO and chairman Jeff Bezos holds up the firm’s Kindle tablets. It is now to be Believed Developing a set top box to stream video to the TV

Amazon already offers on-demand TV shows and movies free to customers who are members of Amazon’s premium shipping service Prime, both in the UK and U.S..

Believed It is the service could use a box similar to low cost Roku’s or Apple’s TV box, According to the Wall Street Journal.

Earlier reports claim the set-top box is being developed by Amazon’s Lab126 division in Cupertino, close to Apple’s campus, and is being run by Malachy Moynihan, the former vice president of emerging products at Cisco video Also who worked for Apple.

It comes

the Amazon has been ramping up its video content.

Amazon invested about $ 1 billion in content in 2013 According to Cantor Fitzgerald analyst Youssef Squali.

Last year it

Introduced 14 pilots televisions, Which Financed it, and is now monitoring customer feedback to decide Which ones to produce the full series.

Alpha House, starring John Goodman, the Hollywood actor known for his roles in The Big Lebowski and Argo is a pilot produced by amazon, and eventually Could the Kindle be watched on TV box

The shows included

Amazon Alpha House, starring John Goodman, the Hollywood actor known for his roles in The Big Lebowski and Argo.

Bill Murray of Ghostbusters and Groundhog Day, also Appears.

Roy Price, director of Amazon Studios, the unit that is creating the shows, said:. ‘I think the distinction between regular TV show and an online TV show will soon fade away

Apple’s tiny TV set top box is Believed to be the precursor to a full TV system to be unveiled next year

‘It just makes sense if you’re trying to que decide what TV show to make, it might be a good idea to ask customers which one They like.’

Each pilot is available on Amazon Instant Video or Lovefilm for free, with viewer feedback Deciding Which show will get a full series order from the company.

The company has

Also paid to secure exclusive streaming rights to hit shows such as Downton Abbey.