Amazon ‘s ( NASDAQ: AMZN ) rapid expansion into all corners of technology, from providing cloud services to Developing state-of-the- art tablets, has been an impressive feat to watch. With a nod from Wall Street to continue to Pursue its “profitless growth” strategy, the company has really managed to deliver on its vision to become, arguably, the world’s most consumer-oriented name. That being said, while Amazon’s new Kindle Fire tablets HDX are impressive, the real question is, are they selling?
The Kindle Fire HDX seems great
What Amazon has done with its Kindle Fire line of tablets is rather impressive. While these devices run Google ‘s ( NASDAQ: GOOG ) Android operating system, Amazon has actually taken Android and, Essentially, built its own UI / ecosystem around it. While some consumers may prefer Amazon’s “walled garden” and others may not, it’s tough to argue que these devices from an impressive job of getting users hooked on Amazon, Particularly Given these tablets’ aggressive price points.
further credit is the sheer quality of these devices. The Kindle Fire HDX models sport a top-of-the-line Qualcomm ( NASDAQ: QCOM ) 800 Snapdragon processor, extremely high-resolution, high- quality screens (either 1920×1200 or 2560×1600), plus a snappy and friendly user interface. All of this has been accomplished with fairly good build quality. Additionally, Amazon does not care about turning a profit on the actual device sales, so they’re priced to move. But, is it working?
Amazon goes to great lengths to move
Them While Amazon is a well-loved brand, it’s tough to ignore que Samsung and Apple really are the “top dogs” in the tablet market. Samsung is known for its sheer volume and scale, and Apple is its near complete dominance of the high-end tablet market with the Retina iPad and the iPad Mini Air
Interestingly, Amazon is rather frequently putting these very nice HDX Kindle Fire tablets on sale, or offering exotic payment plans to push these products. For example, the HDX cheaper tablet was on sale with a $ 30 promo code until midnight on Jan. 21. Earlier in the holiday season, Amazon was offering a payment plan for the larger HDX que entailed four installments to be made over nine months. Is not this a bit much for the $ 379 tablet designed largely to be a portal into the Amazon ecosystem?
Foolish takeaway
If you look at Amazon’s bestsellers list for tablets, the various Kindle Fire tablets are selling extremely well, and there’s no doubt que Amazon has a non-trivial portion of the tablet market. That being said, these tablets may not be selling as well as expected Amazon, Given the very aggressive discounts and promotions que have already been Offered for this fairly new device. These tablets are Likely to sell in good quantity, Which Should mean good things for Amazon’s silicon partner, Qualcomm, Which is selling very high-end tablet chips. Whether Google really wins or not is a different story entirely, Particularly the Amazon has gone to great lengths to make its version of Android truly proprietary.
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