agency Kindle is growing in leaps and bounds in the field of culture and entertainment. After caring for successful cases as the films ‘My Mother Is A Piece’, ‘If you can … Drive’ and ‘Despicable Me 2′, the agency wins the competition Book Biennial of Rio de Janeiro. The campaign will consist of pieces institutional ads, social media and street furniture along with a presentation of the new visual identity of the event that will be held in your site.
After an extensive research and references, the Kindle created the concept “Come live many stories.” The visual identity travels through a world of dreams and stories involving different characters in the world of literature, between layers of paper that orbit the dreams of readers.
In order to continue growing and become a benchmark in the field of culture, the agency, which is celebrating seven years in 2013, has just created an inner core facing the cultural universe. The works for the Biennale have Facebook posts (https://www.facebook.com/bienaldolivro), Twitter (https://twitter.com/bienaldolivro) and Instagram (bienaldolivro), which will be used from the Mounting the event, with real time coverage. The goal is to turn the tool into a space for the reader to have fun and learn new things firsthand.
The Book Biennial 2013 happens from August 29 to September 8, at Riocentro and celebrates 30 years in its 16th edition, promoting literature and culture in Brazil. This year, the country’s largest literary event expects to receive 600,000 visitors. The goal of Fagga | GL Exhibitions and Syndicated National Editors Books (SNEL), organizers of the Biennale, is offering the public a varied and dynamic cultural program, combining content and fun.
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