agency Kindle has just announced the achievement of the account of the Instituto Ronald McDonald, a nonprofit organization that develops and coordinates programs that aim to increase the quality and expectancy of life of adolescents and children with cancer.
from now on, the Kindle is now offering planning services, brand positioning, creation of campaign, media planning, management of social media and digital presence for the institute. The actions have a strong focus in the digital environment, which represents 90% of the media investment.
The major goal of the campaigns that are being prepared is to disseminate more clearly all of the programs developed by the institute, in order to build the brand, engage the public and increase considerably the capture of new donors.
For the new client, were scaled Ana Tavares as Director of Creation, and Writing, Marcelo Maia as the Director of customer Service, Mark Mattos as Art Direction and Miriam Lisbon as the Media.
in Addition to operating as an agency, the Kindle is also a supporter of the Gala Dinner of the Ronald McDonald Institute.
(Writing – Agency-IN)
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