Agency has just created the campaign “Megamatte 100 million”
the Kindle signs the first campaign for his new client, Megamatte. The goal is to make the release of the flagship brand, the combo with organic mate and cheese bread. Among the competitors is the only mate that is organic and cooked and the cheese bread is with new recipe with more cheese. With 22 years of history, Megamatte now has 120 units spread throughout Brazil. They are sold approximately 3.5 million organic mattes per year and the expectation is that in April 2016 it sold the number of mate 100,000,000.00 (one hundred million).
to celebrate this achievement, the Kindle developed a campaign entitled “Megamatte 100 million.” In action, created by the agency, the founder and president of the brand will be present in one of the shops and will serve organic kill 100 million customer that is contemplated. “Our idea was to create a material fact that would generate awareness for Megamatte, a mobilizer fact, come out of the commonplace and to draw the attention of all public,” explains Bruno Magalhaes, partner Kindle.
“When we founded Megamatte, never imagined that 22 years later would arrive at such a symbolic number, such as 100 million sold organic mates. We are proud to be the only company that sells organic mate, we always try to offer quality products and healthier. It will be a unique moment and we celebrate with our customers and franchisees, “says the executive director of Megamatte, Julio Monteiro.
The campaign includes print, outdoor, . electronics, internet and movies on YouTube
Credits:
Agency: Kindle
Advertiser: Megamatte
general Directors: Eduardo Pedreira and Bruno Magalhães
Creating Supervisor: Thiago Alves
Text: Thiago Morales
Art Direction: Thiago Alves and Lucas Carvalho
Answer: Aline Gonçalves
Media: Deborah Rose and Leonardo Chagas
3D illustration: Iluminata
Approved: Júlio Monteiro, Mauro Rodrigues and Andrea Gomes
(Wording – IN Agency)
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