Sleeping Beauty being flirted in the club, Peter Pan amid the economic crisis, Sherlock Holmes trying to solve the mystery of the 3-pin socket … Did you read the articles that circulated on the Internet since April 1 with characters famous literary living everyday situations?
Today, Amazon explained the reason behind the campaign. With the items, the company sought to draw attention to the power of reading to stimulate the imagination, transporting readers to unknown places and bring them closer to the characters that come to life through the book. With the message “It is time to bring them to your world”, the company also promotes the idea that stories can follow readers wherever they are. Through the Kindle app, available for free download in the Google Play store, Apple Store and Windows, you can read digital books on any device, including mobile phones and tablets, Android and iOS. To encourage readers to experience the application, Amazon is offering a credit of R $ 10.00 in eBooks for those who download the application the first time until April 30.
Action and make campaign part of Amazon’s effort to continue to inspire reading in Brazil. Also this week, the company will promote events in the state capital, as readings for the public and books collection stations for the Reading project in the wagon, which encourages users of the São Paulo subway to read books during the trip (learn more www.amazon.com.br/leiamais). The campaign was created by Jussi agency, which brought together the award-winning illustrator sattu Rodrigues and designer Ed Anderson, responsible for showing how they would be Sherlock Holmes, Sleeping Beauty and Peter Pan in the news everyday. The illustrations, made in photorealistic style, can be seen in this article.
The Kindle Store Brazil, Amazon.com.br, has more than 3.5 million titles of digital books, including over 75,000 in Portuguese, with more than 3,000 free.
free Download the Kindle app and be part of this fantastic world right now!
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