Last Modified: Mon, Dec 21 2015. 04 48 PM IST
Amazon, with over three million e-books available for sale, launched subscription service Kindle Unlimited in September 2015 in India
Bengaluru: E-commerce marketplace Amazon.com Inc. on Monday said its Kindle India business, Which includes e-readers and e-books , tripled in 2015.
“Our e-books business is growing over 200% year-on-year, and e-books are quickly Becoming a large part of our business book in India,” said Sanjeev Jha , Director, Kindle content, Amazon.
According to research site Statista, global sales of dedicated e-readers fell by half from a peak of 40 million in 2012 to 20.2 million in 2015 to more people opted for tablets and tablet-sized mobile phones. However, Amazon has aggressively pushed its Kindle devices in India, spending Rs. 10-20 crore on marketing campaigns, Mint Reported on June 25.
Globally, e-book retailing is dominated by a handful of companies, led by Amazon. In India, the e-book market is still in its nascent stages, although it is expected to grow to the number of Internet users rises, and digital payments Become easier.
Amazon, Which has more than three million e-books available for sale, launched Kindle Unlimited, a subscription service in September in India, where customers can choose from over one million Kindle books starting from Rs. 150 a month. However, Kindle Unlimited has faced criticism que its selection is too limited. Amazon has partnered with Indian publishers such as Rupa, Arihant, Westland, Orient, Grapevine, Jaico, and Srishti for Kindle Unlimited, but titles from Penguin Random House and HarperCollins remain out of the service.
Amazon Conducted the Virtual literary festival in October in partnership with Leapvault the knowledge average firm, Attended by authors like Ashwin Sanghi, Rajdeep Sardesai and Raghav Bahl to promote the Kindle brand.
Amazon is Also Relying on an offline strategy to push its devices. Kindle is available in about 700 offline stores including Croma, Digital Reliance, E-Zone and Vijay Sales across 23 cities.
Amazon’s rival site Flipkart, exited its e-book business in December 2015 with e- books Purchased on Flipkart being serviced by Canada’s e-book and e-reader provider Rakuten Kobo.
“In its overall strategy for books, Flipkart does not see the e-books service as a strategic fit and hence the decision of transitioning the e-books service to Kobo, “Flipkart said in a statement then.
Another Indian e-commerce marketplace Infibeam Inc., launched its own e-reader in 2010 and an updated version in 2011 called Infibeam Pi, but the product failed to take off and is no longer available on its website
First Published:. Mon, Dec 21 2015. 04 48 PM IST
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