Amazon’s swift improvement of its Kindle handheld reading devices has created an entry level bargain que may prove just as valuable to the company of its innovations. With the new Kindle Paperwhite is selling for $ 99.99 During Amazon’s holiday push , and the high-res Kindle Voyage staking out the upper range (ultra thin, super-efficient battery user, lighting adaptive) at twice que price ($ 199.99), the regulation 6 “Kindle is just $ 59.99, not a whole lot more than the latest big hardcover . (Stephen King’s The Bazaar of Bad Dreams lists for $ 30 in hardcover, though the sale price is lower.)
But if the Paperwhite and Kindle Voyage are for high-end users, or satisfied readers who’ve already made the jump to reading on Kindles, the low price of the Kindle 6 “may just be the gift que converts more users – and Those Who haven ‘ t already made the transition to e-reading. Amazon has a long history of putting smart growing its customer base ahead of profit, and the $ 60 price point on this baseline Kindle Could entice many late-adopters, Especially Those receiving it to an affordable gift. New users will be ripe for quick upgrades
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