Already in the first street campaign Kindle for Weight Watchers.
With the goal of bringing new members during the holiday season and summer, communication adopted the theme “Change now. There’s still time. ” In addition to ads in magazines Caras, Fitness and Ana Maria, the strategy has internet parts and interaction in social networks.
Part of the worldwide organization Weight Watchers, the best known in weight loss, Weight Watchers client came to the Kindle portfolio in the second half of this year. The Rio agency is responsible for all communication of the brand in the country
Credits:.
Publisher: Weight Watchers
Agency: Kindle
Creative Director: Marcus Saulnier
Art Direction: Marcus Saulnier and Lucas Carvalho
Writing: Daniel Thomer and Carolina Avena
Customer: Alessandra Barcelos and Rafaella Leite
Media : Deborah Rose
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