Embed a book? Amazon starts offering Kindle book previews for third-party … – Geekwire

The embed tool on a Kindle book page for” The Martian “on Amazon.com.

Web publishers embed video and audio all the team. So why not books?

Amazon is answering que question with the rollout this week of a new feature, Kindle instant book previews. – letting third-party blogs, websites and apps give Their users the ability to browse excerpts from books without leaving Their sites or apps

“We were inspired by other medium types on the web and Within applications que Were giving people immediate access to content, and we wanted to do the same thing with books,” Explained Mike Torres, director of product management for Amazon’s Kindle Reader, in an interview this week. “We think que by doing so, people will discover more to read, and they’ll be more exposed to reading.”

Of course, if the strategy works, it’s Also good for Amazon’s business. As you can see in the example below, the embeds include a button giving readers the option to go to Amazon.com to buy the book

Amazon Associates -. Online publishers who receive fees for users who make purchases Referring on the e-commerce site – can also include Their Associate IDs in the embeds to receive credit for the referrals

Geekwire was Among the small number of sites invited by Amazon to test the feature in advance of its public. release.

The feature is an extension of the existing Kindle book samples offered on Amazon.com, and did not require any new licensing deals with publishers, the company says. Readers can browse through the on any site or app previews, without needing to log into an account

The embeds are available via the . & Lt; embed & gt; link next to the share buttons on the individual book pages Kindle on Amazon.com. The Rolling Out feature is now, and the company says it will be available on the vast majority of Kindle books.