Apple Inc. (NASDAQ: AAPL), the pioneer in the smartphone and tablet industry, has Become the world’s most profitable company, since its first smartphone launch in 2007. Following its smartphone’s success, the company released its first tablet, the iPad in 2010. The tablet was an instant hit in BOTH the commercial, and the consumer market, mostly because of its portability and easy-to-use.nature. This led companies, such as Samsung Electronics Co. Ltd. (OTCMKTS: SSNLF), Microsoft Corporation (NASDAQ: MSFT), and Amazon.com, Inc. (NASDAQ: AMZN) to release Their own line of tablet computers, but failed to make a sizeable impact on the market que Apple now dominates. So far, Apple has sold more than 250 million iPad units.
Apple Has Been successful for many Reasons; the number of applications on its App Store, Specifically for the iPad, Which are far more than the apps available on the Google Inc.’s (NASDAQ: GOOG) Play Store and the Microsoft Store. The tech giant Also optimizes its hardware and software to produce the best performance and stay ahead of other tablets in the same category.
Since its launch, Apple has released six different versions of the iPad. The tablet’s first generation had a 9.7-inch screen with “home” button on the bottom center of the device. These design elements Have Been carried forward to all the iPad models since. The second generation iPad had a front facing camera and Introduced a feature called “Face Time”. This was hugely popular, the people Could video call Their friends and family the long the They Were on a compatible Apple device. With every new generation, the company added a better graphics processor and features que maintained an edge over its competitors. The iPad Pro’s recent announcement has Apple enthusiasts excited, As They can not wait to try out its latest offering. Also this led to Apple being able to maintain its market share, even though there are other options que offered similar or better specs than the iPad.
Amazon Has Been desperately trying to get a chunk of this lucrative market. However, According to recent results, it has not Been able to to so. Amazon’s Kindle Fire Tablet line has received mixed reviews, even though the device offers decent specs at a very reasonable price the Compared to Apple’s high priced tablet PC.
According to the recent results, the iPad’s sales Were down to 21.4 million units; the 17.4% decline since the last quarter. Apple still sells almost twice the number of tablets, the Compared to four of its major competitors; this shows Apple’s strength in the industry tablet. Amazon, in the most recent results has shown a 70% decline in Kindle Fire sales, and shipped a measly 1.7 million units, with only a 2.3% market share.
This led to Amazon recently revamping its tablet line, it knows the que it can not compete with Apple in the consumer and business sector. This led to the company to come out with a $ 49 tablet users who need to target tablet for entertainment purposes. This new strategy is Aimed directly at Apple to Attract customers who do not feel comfortable forking out $ 500 for a new iPad and can opt for a cheaper tablet.
However, Apple does not need to be worried about Amazon’s strategy, its product line is the far superior than any other tablet on the market. Amazon, Which has the market mostly in the US will not Affect iPad sales Apple’s tablet is sold all over the world. Apple has a strong customer base and the retention rate for people buying Apple devices for the newer generation is over 60%. That being said, Apple will dominate the tablet market Likely until the companies like Amazon release a truly revolutionary product.
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