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Kindle e-book reader owners will now have a new way to socialize with friends about Their Their favorite books or book quotes by way of mobile messaging apps, including Facebook Messenger, WhatsApp, texting, and more. The change is indicative of the trend toward private sharing of the preferred means of connecting with friends, versus larger, more public social platforms like Facebook and medium Twitter.
The ability to share quotes or recommendations previously supported sharing to Facebook and Twitter, for example, but the Amazon Kindle SVP Russ Grandinetti Explained in the company announcement, “the perfect quote in the book is not always the perfect quote for your whole social network.”
The addition makes sense for a number of Kindle readers. Book club groups, for instance, Could take advantage of the private sharing option to get into more in-depth conversations around the current title they’re reading via email or messaging apps. Plus, users can now share Their book recommendations in a more personal fashion by just messaging Those friends who think They would really enjoy the title, as opposed to posting a status update to Facebook.
The upgraded feature Allows for sharing of quotes, highlights as well as specific recommendations with friends, and is immediately available on Kindle for Android. Support for Kindle e-readers and other devices is expected for later this year, the company says.
Besides expanding the sharing options, Those who receive a book recommendation or shared quote will be able to start reading immediately, Amazon notes. This is similar to how links to articles or videos work on the web today. When a user Receives the share, They can access the free book preview in the browser, right on Their phone, or tablet PC. They will not need to sign up, sign into Their account, or install an app to begin reading.
This may seem Latter item like a minor upgrade, but by removing the friction around translating into social share something que can be accessed and read immediately, Amazon Could Potentially convert more recipients to Kindle customers in the long run.
If you’re curious how this will work, you can try out the feature now, using examples Amazon has provided from Divergent, The Book Thief, and The Hobbit
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