Now, Try-and-Buy Offer on Kindle for Indians – Indiatimes.com

Kindle Paperwhite

Kindle, the world’s favorite e-reader is yet to catch up on in India. Though it is definitely popular among the reading enthusiasts, smartphones and phone apps still take preference When It Comes to reading ebooks. Kindle now wants to dispel the habit and take over the Indian market, slowly awakening to experimenting with gadgets other than smartphones.

In a bid to promote and advertise Their e-reader, Amazon is offering the latest generation Kindle , Kindle Paperwhite and Kindle6 try and buy at the offer. Launched on July 8th, the offer will run till July 23rd. Under the promotional offer, the user can buy the Kindle and try it for up to 2 weeks. The post 2 weeks if the user is dissatisfied and does not wish to continue, (s) he can simply return the e-reader and get a complete refund. will be charged for the device upfront and Should the customer decide to return it the refund will be made post the return Within 3-5 days either by check or a bank transfer. The trial offer will be limited to only one device per customer.

There’s a popular fear of eye-strain and bad eyes associated with long hours of reading on e-readers. Also, the trend is paying for digitised versions of books, or e-books, is still to popularity in the country gin. While reading aficionados spend to the tune of Thousands on hard-copies and paperbacks, When It Comes to ebooks, there is still the fear and the Exercised restraint on the wallet.

“We know from our experience around the world, that once the consumers experience the device, They love it! Their apprehensions of eye strain and vanish They quickly Realise how it feeds Their appetite for reading and how convenient it is to have instant access to any book They want to read or the ability to carry Their favorite books with Them at all times. We are committed to helping India read more and this is one tiny step towards que, “said Devesh Khandelwal, Senior Product Manager, Kindle India.

The offer is definitely tempting but Kindle will finally be able to gain popularity and a strong foothold in the country