The Kindle agency conquest account Capemisa Insurer and launches on July 28th a new branding campaign.
With investments of R $ 3 million, the pieces depict the superstitious profile of Brazilian and bring his staff “Isola! These things only happen to others, “accompanied by a sign of the three taps on wood. The campaign consists of two television commercials, radio spots, magazine ads, sponsorship for football broadcasts, merchandising programs and various internet.
“was based on the diagnosis of the behavior of Brazilians think that the unanticipated will never happen and that accidents only happen to the neighbor who created this campaign. Everything with a pinch of humor. After all, the insured persons are happier, “explains Eduardo Pedreira, partner of Kindle.
To Tatagiba Augusto, President and CEO of Capemisa,” the idea is to show that no good just knock on wood three times and . strengthen the Capemisa has over 50 years experience in providing safety and security to the Brazilian family “ Sheet:
Agency: Kindle
Creation : Chiquinho Lucchini and Carlos Gusmao
Creative Director: Chiquinho Lucchini
Care: Braga Alessandra and Leticia Bustamante
Planning: Eduardo Pedreira
Approval: José Augusto da Costa Tatagiba (CEO ) and Renata Muniz (MKT Manager and Communication)
Production: Yes Movies
Director: Caio Abréia
Production Sound: New Wave
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