Kindle creates campaign for SO HEALTH Marcio Atalla – Inteligemcia (press release)

Kindle debut this week, the new campaign for SO HEALTH , a company with 25 years of market that cares for lives across the Rio Grande and Rio (Play)

With the concept “Living well is a matter of choice. So alive. “, The campaign brings Marcio Atalla as pitchman which will feature print and TV.

The 30-second commercial shows the story of a baby from the moment of his birth is not entitled to make their own choices. But now that grew can choose the best for your health: having healthy habits, make physical activity and make a plan SO HEALTH . The commercial also launches SO Concept , the foreground with a new concept to think the health of the insured.

The print comes with themes “healthy smoker has to be a choice its. .. Obligation if it has ceased to be healthy “and” It is easier to live well in a city where every corner is gym class “

Sheet:

Creation: Ignacio Ramos, Chiquinho Lucchini and Carlos Gusmao

Creative Director: Ignacio Ramos and Chiquinho Lucchini

Attendance: Eduardo Bastos, Eduardo Pedreira and Andreia Neves

Developer: Millagro

Direction: Juarez Pavelak

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