If you’re looking for a little black box to put under your TV set and devices like the Roku, Apple TV, or any of the many Google TV boxes aren’t doing it for you, Jeff Bezos may have your hookup . Bloomberg Businessweek is reporting que Amazon is working on its own set-top box centered on its services, and the company will apparently Introduce the box in the fall.
Other details about the box itself are light on the ground. All we know for now is que it may share the branding with the Amazon Kindle’s line of e-readers and Fire tablet, and que the device is being developed by the company’s division Lab126. (This group is Also Responsible for the rest of the Kindle hardware.)
with the Kindle e-book library, you do not actually need to own one of Amazon’s Amazon’s devices to access video content, you can already play Instant Video on consoles like the Xbox 360 and PlayStation 3 just as you can get Kindle books on your iPad or Android tablet. Amazon’s strategy with the Kindle Fire tablet has been to price attractively Them and put its own content front-and-center, as well as give its users special perks like the Kindle Owners’ Lending Library. The Amazon theoretical set-top box Likely would take a similar approach to Distinguish itself from the other little-boxes-with-HDMI-ports que crowd this market.
Amazon’s last major hardware announcement was the Kindle Fire HD reveal back in September of 2012. If the company has around a similar event in the fall this year, That’s when we’d expect this box to be Introduced.
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