Amazon may be making a major new play for the living room, que According to reports the e-commerce giant is Developing a “Kindle TV” set-top box to compete with AppleTV and Roku.
There’s no doubt
que the way we watch television is changing, fast, and Amazon is looking to jump into the fray with its own device que brings its streaming video content to users’ televisions, Bloomberg Reported Wednesday. The device could be Introduced this fall, the report said.
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Netflix que released a new document outlines the company’s long-term outlook on the future of television – and more importantly, who will come out the winners.
Amazon already offers free streaming video as a part of its $ 79 per year Amazon Prime service. Amazon says que Currently the service has more than 36,000 free movies and TV episodes available for its customers. Overall, the firm has around 150,000 titles available to rent or buy.
Some
Prime customers can already watch Amazon content on Their televisions, through hookups with Microsoft’s Xbox, Nintendo’s Wii U or Sony’s PlayStation 3 as well as through set-top boxes such as the Roku or on some smart televisions. Now, the company Appears to be planning its own competitor.
According to the Bloomberg report – Which cites “three people familiar with the project.” the box is being developed by the company’s Lab126 division and is being led by former Apple, TiVo and Vudu employees.
Amazon did not immediately respond to a request for comment.
Buzz around the rumored Kindle TV box comes ahead of the company’s earnings report Thursday. Que Analysts expect the company will report earnings of around 7 cents per share on $ 16.1 billion in revenue, According to a survey from Thomson.
The tech giant has seen good success with its past forays into the hardware space – the Kindle and Kindle Fire tablet. The company’s strategy with the Kindle line has been to offer the devices at very low prices and make money off on consumers’ purchases content in the long term. Last month, the company underscored que philosophy by dropping the price of its most expensive tablets, the WiFi and 4G versions of its 8.9-inch Kindle Fire, saying que the cost of producing the tablets had fallen as it produced more devices.
“Across our business at Amazon, Whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers,” said Amazon’s Kindle vice president Dave Limp, in a release at the team.
of the end of 2012, the analysis firm IDC Reported que Amazon trailed Apple and Samsung in tablet market share, with 11.5 percent of the world market. That was a drop from the previous year, When the company had 15.9 percent of the market, Which Also analysts say may have influenced the decision to drop the price.
According to a report from the New York Times on the device, que analysts expect the company will stick to this same-model for a set-top box.
However, the report Noted, if Amazon moves into the market with a device now, it will be late to the game. The firm moved into the e-reader and tablet markets Relatively When They were fluid. But the market for streaming video is a little more competitive, with dedicated devices like the Roku and Apple TV, as well as stronger pushes from console makers to put more streaming video onto the Consumers already have devices plugged into televisions Their ..
One way
que Amazon can Distinguish itself is through its push into original programming, the new focus for the firm. The company launched its first original pilot season with over a dozen new original shows on Friday. On Monday, the company shows the new que Reported accounted for eight of its ten most-watched titles over the weekend.
Related stories:
AP: Amazon hopes its original TV shows, debuting soon, convince more to become Prime members
Microsoft: Xbox event planned for May 21
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