Jussi, national advertising agency, has been selected by Amazon for an engagement campaign Kindle Unlimited platform, monthly subscription program books that the multinational launched in Brazil.
Kindle Unlimited has campaign in Brazil. Photo:. Disclosure
In order to highlight the benefits of the program, the agency created a campaign for the internet under the concept “Become”, with disclosure focused initially on Facebook
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The action alert to the possibility of transformation with reading and the Amazon.com.br program, which allows customers to choose and read from over 700,000 digital books, for a monthly fee of R $ 19.90 per month .
“One of the pieces, for example, shows a young professional way to work, using the time on public transport to learn more by reading Kindle Unlimited on your smartphone,” said the agency in a statement.
Launched in the second half of last year abroad and in December in Brazil, the Kindle Unlimited resembles a “Netflix for books,” a company initiative to combat piracy of digital books and boost sales of its own e-reader, the Kindle.
The service comes with Amazon’s strategy in Brazil, who arrived in 2013 and so far only operates in the segment of books, digital and physical, unlike its operating and -commerce around the world, selling a variety of other products.
So far, the multinational did not yield Kindle Unlimited use of numbers.
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