The Kindle Agency has just created the institutional campaign of the French Alliance with the concept ‘Do different. Make French. ‘And the colors of the flag of France that are highlighted in the renowned Fernanda Guedes illustrations. Since 2000, the artist operates in the advertising market and has had his work exhibited in many countries such as USA, Australia, England, Spain and Japan.
In a world where the most spoken language is English, the campaign encourages the public to think different from the ordinary, seeking a separate and more unique identity. Thus, presents French as escape this pattern. The campaign conveys the lightness of the Parisian lifestyle, with actions such as cycling, maintaining a good diet and read a book.
TECHNICAL
Creative Director: Romeo Loures
Writing: Carolina Avena
Art Direction: Carlos Augusto Gusmão and Rabelo
Illustration: Fernanda Guedes
Customer: Alessandra Barcelos and Aline Gonçalves
Media: Deborah Rose
Finishing: Zé Carlos
Approval: Luiz CarlosV
No comments:
Post a Comment