First Kindle gives early access to Amazon titles for 99p – Wired.co.uk

 

Amazon has lifted the lid on another treat for Kindle users, only a week
 after announcing its Kindle Unlimited subscription service. First Kindle offers readers early access to new books across
 popular genres from Amazon Publishing.

Amazon Publishing will select four titles every month and Kindle
 First customers will be able to select one and download it for only
 99p. If you’re an Amazon Prime customer the deal is even better -
 one book you can download for free.

First Kindle Joining is free and customers are completely under
 the obligation to purchase any of the titles on offer. All you need
 to take advantage of the to the deal is sign up to the monthly email
 in order to be informed about Which titles can be read early and
 When They Will Become available. Or you can just head over to the
 Kindle First page and choose one of the books from there, before it
 is sent directly to your Kindle.

October’s book selection includes From the Cradle by
 Louise Voss and Mark Edwards, The Glassblower by Petra
 Durst-Benning, The Fallow Season of Hugo by Craig Hunter
 . Lancaster and My Sister’s Grave by Robert Dugoni

First Kindle is not just a good deal for readers – it serves the
 an opportunity for Amazon to push new titles
 from its own publishing imprints
 in front of Kindle customers. Amazon has something of an unfair
 advantage in terms of marketing its own new material is its own
 hardware here, so wonder at some of the big publishing houses
 currently have a tense relationship with the company.

The standoff between Amazon and publisher Hachette Has Been
 going on for months now, the the two companies have not Been able to
 agree on wholesale pricing terms, Particularly When It comes
 to ebooks. The
  New York Times Reported only this week a group of que
 literary heavyweights who are not even Hachette authors -
 including the likes of Philip Roth, Salman Rushdie, Milan Kundera
 and VS Naipaul – are standing alongside the publisher’s it
 attempts to hold its own against Amazon.

Meanwhile, Amazon has refused to promote the Majority of titles
 from Hachette, while simultaneously creating new marketing
 strategies such as Kindle First to promote the work of authors
 Represented by its own publishing house

Kindle Unlimited -.’s other Amazon recently launched service,
 Which works like Netflix for books – Consumers more offers
 choice by providing a wide range of titles from many different
 publishers. It’s of course unlikely que anyone would sign up to
 Unlimited Kindle if it only included books from Amazon’s imprint,
 but just the it is doing with video and games, Amazon is
 Increasingly producing its own content using the exclusivity and the
 a reason to draw in customers.

The true test for Kindle First, of course, will be Whether
 Amazon’s publishing imprints are publishing anything decent. It
 takes more than free giveaways to create best-selling authors and
 Man Booker win awards.