And after the Kindle, Amazon prepares to phone? – Economic

Economic

12 Jun 2014

The market expects Jeff Bezos reveals any ‘smartphone’ on June 18 in Seattle -., and expects to be another formidable rival to Apple and Samsung

A ‘teaser’ of Amazon posted last week on YouTube with the title “Find out what these Amazon customers are talking about” (which can be translated into Portuguese for ‘Learn what these Amazon customers are talking’) gave the alert. In one scene, a rumor that has long circulated in the market – that the retail chain ‘online’ would be working on a ‘smartphone’ – emerges as something very real. This is because, in the video, the tip of the phone appears black.

In the market is already taken for granted that it is a new device from Amazon that will join the already popular Kindle and the television project. Especially because in own Twitter account of the company, was issued an invitation to the launch of a device, for suppliers, customers and the public in general, with the presence of the CEO, Jeff Bezos in Seattle on June 18. This post denounces is a cropped ‘smartphone’, a black and slim device, named Amazon in silver

Still no details, several analysts advance that the future device will bet on 3D technology. will have sensors to track movement and as the Kindle, it should run on Android operating system. A ‘smartphone’ brand would be a strong rival to Apple’s iPhone, as companies are increasingly aligned, especially in these segments ‘tablets’ and ‘online’ services – including content and entertainment. “This is the move of the Amazon for a share in the category of most ubiquitous device that exists,” said Jan Dawson, an analyst with technology consultancy Jackdaw.

Amazon is entering a ‘smartphone’ market which grew 21% last year and handled 338 300 million (EUR 250 billion), according to IDC consultant. Sales in the first quarter of this year were dominated by Samsung, which has 31% market share, and Apple, with a share of 15%. A phone would give Amazon a more complete range of equipment to strengthen its diversification into digital, music, books and movies. The ‘gadgets’ company already include the ‘tablet’ Kindle and ‘e-reader’ Kindle Fire. In April, Amazon launched a box for TV shows and movies streaming, called Fire TV for $ 99 (73 euros) only for the North American market.

The company led by Jeff Bezos has registered thin profit margins, which has unnerved investors but has shown it is willing to lose money on hardware for later gain from the sale of content on their devices through the Amazon stores. “The aim of the Amazon is doing a truckload of money from sales of smartphones, but getting people to spend more money in the company as a whole,” Dawson considered. The launch of a smartphone only comes illustrate how Amazon is now far from its roots as a seller of books on the Internet.