[Amazon causes Apple to advertise their new Kindle Fire] - Xpert Mobile

Apple just released its new iPad and Amazon Air wasted no time in using the name adopted by Apple to promote its own tablet.

propaganda from Amazon on your website shows your new Kindle Fire HDX followed by the phrase “Lighter than Air”, or lighter than air, clear reference to the recently launched tablet from the Cupertino company.

Really Kindle Fire HDX is a few grams lighter than the iPad Air, but it’s worth remembering that Amazon’s tablet has a screen of 8.9 inch iPad against 9.7. A smaller version of the Fire HDX is also lighter than the iPad 2 mini, but again with a 7-inch screen against 7.9.

Such exchange of barbs between competitors is being increasingly applicant’s market. Companies like Samsung, HTC, LG and Nokia have invested heavily in marketing, often directly attacking the competition with advertisements and commercials, which on one hand is healthy for the market, but then ends up getting repetitive after a while, see the series of commercials in Microsoft vs. Apple tablets.

Kindle Fire Tablet HDX disassembled by iFixit team (Video) - PCGuia

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An offer for members of Xbox Live Gold

According to a news site Ubergizmo, existing subscribers of Xbox Live Gold

Experts claim: Kindle Fire HDX is difficult to be repaired - Tecmundo

(Image Source: Playback / iFixit)

Have you thought about what the level of difficulty in accessing the hardware components of a tablet when making a repair? For there is a website called iFixit who specializes in discovering this to consumers. And this time the news is referring to Kindle Fire tablets HDX (Amazon), coming to the U.S. market this week.

iFixit performed the complete disassembly of the machine and came to the conclusion that he only get three points (on a scale ranging from 0 to 10) for ease of repair. The main factors leading experts this note were glued battery and motherboard almost impossible to be replaced. All this makes keeping the tablet much more difficult than expected.

Of course few people who really want to open their tablets to try to do some repair happens when some sort of problem, but it is common that the difficulty in performing repairs can endear the services of technical assistance – which may force consumers to opt for the purchase of new aircraft, even in countries where prices are similar.

Kindle Fire 7-inch HDX reaches consumers in the United States on the 18th of October and can be purchased for $ 229 (R $ 500), the Amazon itself. There is also a slightly larger, 8.9-inch, which will hit the market in early November and will cost $ 379 (R $ 826).

Amazon Kindle a smartphone manufactured by HTC? (Rumor) - Telemoveis.com

And if HTC and Amazon unite forces to manufacture the famous smartphones Kindle? It’s what the Financial Times came suggest

And today (Oct 16) do not talk about something else: HTC and Amazon are likely to join forces to produce smartphones together, according to forward the Financial Times, which states that one of the potential three devices in development is already at an advanced stage. The molds of this partnership indicates that Amazon would provide the software and ecosystem, while HTC provide the hardware – if this will sound familiar, think of the Google Nexus formula applies to companies like Samsung, LG and even HTC.

information, however, will not have been officially confirmed, but they are interesting for two reasons: the first is coming into agreement with the rumors that suggest that the U.S. giant wants to get into the smartphone segment , although this should only happen, at best, in 2014, the second is to offer the HTC, which is in a downward spiral media, an alternative to their current situation – although Amazon’s platform is based on Android, this is closed and allow HTC to enjoy some exclusivity in the success that Amazon could potentially get into the segment.

The

to confirm this information, are undoubtedly good news for HTC, and that both companies would come to gain a partnership along similar lines. What do you think of a potential Amazon smartphone manufactured by HTC? What would you like to see a device like this? Leave us your feedback!

[Chromecast is a hit on Amazon Kindle as a product and debunks more ... - Xpert Mobile

Practically since its release, the Kindle is the best selling product of all the Amazon store – and it is not difficult to explain: The low value of the item (due to subsidy on its price ) coupled with its functionality easily become the great leader of store sales. At least until today.

The story was repeated, but this time it was not with the Kindle. A product with a different idea supplanted the reader of e-books and became the sales leader Store U.S. for the same reasons: The Chromecast, with its very low value of $ 35 dollars, is currently the best selling product in the industry electronics from Amazon.com.

The Chromecast is an HDMI dongle that allows the user to show some content from your Google Chrome browser on your computer or Android smartphone on TV without remote control, cable or set- top-boxes.

Amazon even opened (for a day) the sending device to Brazil (and more than 60 countries) upon payment of the tax rate of 100% in the cart, beyond freight value – what makes Chromecast lose much of the advantage of the low price.

Replace the battery of the Kindle Fire 7 HDX is almost impossible - Tudocelular.com

Amazon decided to renew its line of low cost tablets – and they sell like water – with the name of Kindle Fire. The new Kindle Fire HDX bring improvements in processing, on screen and in just about everything he can do. There nelhorias safety and difficulty opening the gadget for some repair. According to the plates of iFixit, it is one of the tablets more complicated to swap any parts.

We are not dealing with a workout for a traditional user open any device, so you can see what’s inside. This is a work of technical manjam scheme. The first difficulty to open the seven-inch tablet was a glue that joins the plastic piece that hides the screws – that’s right, in addition to halting course, Amazon has put a strong glue for your opening is more complicated.

Remove the back required a lot of strength and careful not to break anything. The worst part is this step where the display is connected to the motherboard below the part where it is visible. this means that when the technician is tidying up again, he’ll have to try to connect the cables under the card. Underneath the board is also the connection to the battery, which means that if you want to exchange your battery will dismantle the entire apparatus to be able to arrive at the energy. Yes, the entire apparatus, except for the display. Furthermore, there is too much glue and adhesives to prevent its removal.

Finally, the site chooses the difficulty of all the gadgets they open. There is a table of 1 to 10, where 10 is the simplest device to open and 1 is the most complex and difficult. The Kindle Fire 7 HDX managed to stay at number 3.

positives are mounting in one: several components can be easily replaced.

Negatives and collaborate to hinder the ease of repair tablet:

• The battery has plenty of glue and adhesive many strong with the motherboard preventing its output
• motherboard does not come so easily
• The display is fused with the front, which requires replacement of the glass screen and, if any of the two break

Tudocelular.com Writing

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How to send PDF files to Kindle and convert to e-books? - Globo.com

An interesting feature of the Kindle is the ability to send PDF files using e-mail only. The TechTudo teaches how to convert the texts without downloading a specific program or use cables, for them to show on your Kindle as an e-book standard Amazon.

Step 1. Please login on the Amazon site. Then click on “Menu Kindle” and select “Manage Your Kindle”;

screen to access the account settings under “Manage Your Kindle” displayed on the side menu (Photo: Playback / Lucas da Silva)

Step 2

. In the side menu, click on “Personal Document Settings”. Here you see a list of emails already registered, you have the ending “@ kindle”. You can edit the user name to make it easier to remember later;

Check the corresponding email to your Kindle for sending files (Photo: Playback / Lucas da Silva)

Step 3. At the bottom of the screen, go to the “List of approved emails to personal documents” and enter the email you will use to send PDF files. Note that there is a bar indicating how much space you have available in your account (up to 5GB). His books will be stored on Amazon’s servers, and may be deleted from your device and downloaded again;

bar screen with storage up to 5 Gb Below, emails allowed. (Photo: Playback / Lucas da Silva)

Step 4. Now, just send an e-mail address ending with “@ kindle” (example: user @ kindle) you saw in Step 2. Place the attached PDF file and type in the Subject / Subject the word “convert” (in English even without the quotes).

Done! Now let your Kindle connected to the Wi-Fi network for the file to be downloaded on the device. It is the simplest way to convert your PDFs and take advantage of Amazon’s e-reader for reading.

What is the best option: Paperwhite tablet or Kindle? Opine on Forums TechTudo

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REVIEW: The New Kindle Fire Is Amazon's Best, But Still Not The Best Tablet ... - Business Insider

            

Amazon

The Kindle Fire HDX.

Amazon crowned itself king of the tiny tablets two years ago with the launch of its original Kindle Fire. It marked the first team You Could buy a decent tablet for hundreds less than Apple’s iPad. It was not a home run, but it’s rock-bottom price appealed to enough people to make the “Fire” brand just as recognizable as “iPad”.

This year, Amazon is getting ready to release its third generation of Kindle Fire tablet, the Kindle Fire HDX. It has a slightly redesigned operating system based on Google’s Android, plus a special feature called Mayday que will connect you with a customer service representative live on your screen at the push of a button. For free.

You can buy the 7-inch version of the Kindle Fire HDX starting October 18. A larger version with an 8.9-inch screen goes on sale November 7.

The New Fire

the capabilities go far, not much has changed with the third-generation Kindle Fire. The software is based on Google’s Android system, but Amazon has stripped Out All of Google’s apps and services in support of its own. That means you have to download apps from Amazon’s app store, Which has a tiny selection of about 85,000 apps When Compared to The Nearly 1 million apps you’ll find on the “regular” Android tablets. Also it means there’s a lot missing, Especially When It Comes to popular Google services like Google Maps, Gmail, and YouTube.

The biggest problem with previous models Kindle Fire has been buggy software, but this new version, Which calls Amazon Fire OS 3.0 is much smoother and less glitchy than before. The design is a bit different than your typical tablet with a group of app icons. Instead, you get a “carousel” view of apps, movies, books, etc.. that you’ve recently used or viewed. (You can access your entire collection of content by using the navigation bar at the top of your screen.)

But like its predecessors, the Kindle Fire is a pitchman HDX que tries to entice you to buy more stuff from Amazon at every turn. Whenever you hover over a recent app, book, video, etc.. on your home screen, the tablet Provides suggestions of similar stuff you may like to buy.

Are you reading the Steve Jobs biography? Maybe you’d like to buy the next one about Einstein. Angry Birds fan? There are about a dozen different versions of que for you to buy.And of course, there ‘easy access to Amazon.com, where you can buy anything from paper towels to iPhone cases.The tablet is Constantly Encouraging you to dip into the bank and buy more stuff from Amazon. Some might find it annoying. Others might find it helpful. But Those recommendations and the ads you see on the lock screen (Which can be removed if you pay an extra $ 15) are part of the reason why you can get the Kindle Fire for just $ 229 HDX.

The biggest new feature in the Kindle Fire HDX is a built-in customer service tool called Mayday. Tapping the Mayday button connects you directly to an Amazon customer service representative via video chat. He or she appears in a tiny window at the bottom of your screen and can take control over your tablet if need be. The Amazon rep can not see you, but he or she will ask for your name, email address tied to your Amazon account, and billing address to make sure you are who you say you are.

(And they’re very strict about this. When I Told the Amazon rep my name was “Steve”, she did her best to get me to “perhaps give her another name similar to ‘Steve’” since I’m listed in Amazon’s system as “Steven.”)

Amazon

on Mayday the Kindle Fire HDX.

Mayday did work as advertised. After pressing the call button, I was connected with an Amazon customer service rep named Tara Within a few seconds. Tara was super polite and helpful, and she Showed me how she can doodle on my screen just like the NFL announcers When they’re drawing over an instant replay. I asked Tara some basics like how to check if my apps were up to date and how to find content stored on my device. I could not stump her, and she walked me through everything, and drawing on my screen showing me what she was about to of doing it before.

Of course, the irony here is que tablets are supposed to be intuitive, user friendly, and simple. You should not need the helper on your screen to tell you how everything works if the device was designed enquiry.c in the first place. But hey, technology is scary for a lot of people! And it’s pretty cool que Amazon has invested so heavily in customer service que it has real humans waiting to help You Out 24/7 at the push of a button. That’s much better than running down to the Apple Store and the Genius is forever waiting to help you.

HDX

The Kindle Fire is a great tablet if all you want is to consume the content from Amazon, but it’s still pretty weak beyond that. Without the Google services you find on other Android tablets, you’re stuck with Amazon’s apps for email, calendar, and Web browsing. Those apps are satisfactory, but not the robust Nearly the what you can get from Google. For example, the Amazon email app can sync with your Gmail account, but search and other functions are still pretty limited.

The tablet’s hardware is still top notch though. The HDX’s 7-inch screen is sharper than the Relatively weak display on Apple’s iPad Mini, so videos, games, and text look much better. From the front, the HDX looks Nearly identical to last year’s version, but Amazon has changed up the design on the back, giving the tablet que an angled design fits comfortably in your hands. The power and volume buttons Also have been moved to the back, Which I found pretty cumbersome to use. Even after a week of using the HDX, I still found myself accidentally pressing the power button instead of one of the volume buttons and vice versa. It’s a poor design choice. Battery life was pretty good at about six or seven hours per charge, but still much less than the 10 hours or so you get with the iPad Mini.

Conclusion

HDX

The Kindle Fire is Amazon’s best tablet yet. But I do not think it’s the best you can buy if you’re looking for something smaller and cheaper. It’s great if all you want to the is consuming stuff directly from Amazon, but it does not have the same-app selection and capabilities rival tablets like Google’s Nexus 7 (Which costs the same-at $ 229) and Apple’s iPad Mini.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

            

Kindle Fire's a hit, but not quite in the way Amazon expected-yet - TabTimes

and Their mechanism for commerce was to turn our computers into the cash register. With this backdrop, it is fascinating to analyze Amazon’s Kindle Fire Initiatives.

When

Amazon jumped into the eBook reader market it made a great deal of sense. Amazon had a Differentiated Their advantage due to massive investment in Gaining digital rights to many of the analog They Were selling books.

The Kindle readers, tied to the Amazon ecosystem, dominated the e-reader space. Nearly every team que During CES (Consumer Electronics Show) I attended grew in the number of fast followers trying to jump on the e-reader bandwagon.

None did as well as the Kindle readers and it was simply due to Amazon’s ecosystem. Amazon had a clear advantage Differentiated que translated into consumer value with Their e-readers.

So does that apply to same-Differentiated advantage Their strategy Kindle Fire? Not so much.

While we do not know for sure how many Kindle Fire have been sold, the best I’ve seen Estimates peg Them around 45 million to date. Those are good numbers, Especially When You consider Amazon has a limited regional reach Compared to iPad.

(Thinking of buying or already using an Android tablet? Subscribe to the free TabTimes newsletter for Android and get the latest news, reviews and analysis)

The issue, as I see it going forward is que the Kindle Fire does not have the same-Differentiated que advantage the Kindle e-readers did.

With the Fire, Amazon is competing against the likes of the iPad Which offers all the same experiences of the Kindle Fire and then some. So why is Amazon in the hardware business?

There are several ways to look at this. My initial belief When Amazon launched the Kindle Fire’s Amazon was que would tightly integrate commerce Their experience on the Fire tablet and create the best shopping experience Within Amazon’s ecosystem on the market.

This did not happen. The Kindle Fire has been more media tablet than a tablet commerce is Amazon’s ecosystem.

In fact, interestingly, the Amazon tablet in general is driving e-commerce spending less than other tablets on the market.

Data from the 2012 survey Monetate Reveals que Amazon Kindle Fire users spend $ 95 Approximately a quarter in digital transactions from the device while the iPad is average quarterly spend Approximately $ 124 dollars.

While these figures are about a year old, the profile iPad users Typically having higher net incomes than other tablet owners and I would expect They have maintained Their rank the T-commerce the biggest spenders. You might also assumes que someone paying $ 500 + for a tablet is going to be a bigger spender than someone paying half que amount.

But I do think the this is still an important point to watch is strategically Amazon to see if the Kindle Fire numbers go up or what might Bezos & company’s to help Them go up.

Fire in the enterprise

Amazon has recently added a number of enterprise specific features to the Kindle Fire. This, is actually fascinating and indicative of the types of usages we are observing with Kindle Fires. There is no doubt the Kindle Fire media tablet is a great idea but the que people are wanting to check email and perhaps even review documents is interesting.

We had heard

que IT managers were noticing Kindle Fire’s were being expresso in by Consumers to use to watch video or play games During breaks and lunch. Often times these same-customers were interested in checking email as well. This is where we believe the enterprise friendly features built in Amazon were born from.

? Without question there are better tablets on the market is doing things like productivity Which is why we see iPads and Samsung tablets higher up on the IT managers support list. But it has been interesting to see this opportunity and develop for Amazon Whether it’s able to run with it.

(See also: Amazon’s newest Kindle Fire tablets pack plenty of punch business)

The hardware strategy

My feeling is

que Kindle Fire to Amazon business is important but not essential. Like all of Amazon’s investments in businesses there is a long term goal. The Kindle Fire right now is playing more of a data gathering tool than anything else is Amazon. They are learning how tablet Specifically Amazon customers and more customers using tablets are doing with regard to e-commerce, media consumption, and app usage / web browsing.

This will have benefits in the long term to keep the Amazon can customize Their offerings are uniquely Their customers.

To its credit, Amazon exhibits a valuable trait, similar to Apple, that Continually gets misunderstood by investors and main stream Media – patience.

Ben Bajarin is the Director of Consumer Technology Practice at Creative Strategies, a strategy consulting firm in Silicon Valley.

Review of the Amazon Kindle 2 Paperwhite - Good E-Reader (blog)

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Kindle Fire 2 HD Review Release Date RUMORS: Will the Specs Make This ... - Breathecast

(Photo: tablet-news.com)

Kindle Fire 2 HD Review Release Date RUMORS: Will the Tablet Specs Make This Worth Its Price? [VIDEO]

The new Kindle Fire HD 2 was just Announced by Amazon just in time for the holiday season. The original Kindle Fire HD was released last year and the price was only around $ 140. The Kindle Fire HD device had a decent HD resolution and had a 7 inch screen. There are rumors que the Kindle Fire HD 2 will have the exact same-screen to the tablet que cam in October last year. Of course, the price will be the same-Also, rumors claim, but many critics feel the que screen Should have been upgraded to at least the HD 1080p touchscreen.

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The Kindle Fire 2 HD actually has worse battery life than its predecessor, offering only 10 hours of battery life with mixed use instead of 12 hours of mixed use battery life. The battery life, According to Amazon, is cut from 12 to 10 hours due to the tiny bump in performance que the new 1.5 GHz processor will Provide. Is it worth such a large jump in battery life is just a little bit faster processor?

The tablet itself is a little bit small than the Kindle Fire HD even though the screen is the same size. The Kindle Fire 2 HD weighs less than the previous model and has a smaller frame so that it is more portable.

que Some critics are speculating the price of the Kindle Fire HD will go down Dramatically When the Kindle Fire HD 2 comes out this holiday season. There are not too many upgrades que will be sorely missed if you stick with the Kindle Fire HD as opposed to the Kindle Fire 2 HD.

Take a look at this promo trailer for the new Kindle Fire 2 HD and make sure to check one out in person this holiday season!

© 2013 BREATHEcast Christian music. All rights reserved. Please do not reproduce without permission.

Amazon Kindle Fire vs HDX. Google Nexus 7: Which Tablet Is Better? - LAPTOP Magazine (blog)

There are lots of 7-inch Android tablets, but two stand above the rest: Google’s Nexus 7 and the Amazon Kindle Fire HDX. Both devices start at $ 229, and Both feature sharp, full-1080p displays. Plus, Both tablets earned Editors’ Choice awards. So how is one to choose?

To crown the 7-inch slate champ, we put the Nexus 7 and Kindle Fire HDX head-to-head – Comparing design, display, audio quality, parental controls, interface, apps, content, camera, performance and secret weapons – to help you make the right choice.

Design

At 7.9 x 4.5 inches x 0:34 and 10:24 ounces, the new Nexus 7 is narrow and slim. Its simple, rectangular shape makes it very easy to hold one-handed in portrait mode. Measuring 7.3 x 5 x 0:35 inches and weighing 10.7 ounces, the HDX is heavier and thicker, but its angular design is fairly comfortable to hold in landscape mode.

Both devices sport soft-touch backsides with physical power and volume buttons, but Amazon places its buttons on the back, Which makes Them harder to access.

Winner: Nexus 7. The Nexus 7 is lighter and thinner, and its physical buttons are on the edge instead of on the back.

MORE: Best Tablets 2013

Display

Both the Kindle Fire and the Nexus 7 HDX sport 1920 x 1200-pixel, 7-inch displays. The Nexus 7 offers a little more protection against the occasional drop, thanks to its Gorilla Glass treatment. When we measured the brightness of the two tablets, the Nexus 7′s score of 531 lux beat the Fire’s HDX 480 lux. However, the Fire’s HDX screen looked better in our side-by-side comparison.

When we watched the 1080p trailer for “Thor,” everything looked richer on the Amazon Kindle Fire HDX. The gold on Loki’s jacket glinted in the sun with near perfect clarity, and Natalie Portman’s skin looked flawless on Amazon’s tablet. The Nexus 7′s panel looked blue, muddy and darker by comparison. We noticed the same-quality difference When viewing photos and websites.

Winner: Kindle Fire HDX. While the Nexus 7′s screen shines brighter, we prefer the color and image quality Offered by Amazon’s tablet.

Audio

Both the Kindle Fire and Nexus 7 HDX offer stereo speakers. The two speakers on Google’s slate line the left and right edges When held in landscape mode. This placement can lead your hands muffle the sound to either amplify it or, if your hand is cupped. On the other hand, the Kindle Fire HDX offers two Dolby-boosted speakers lining Both Sides of the top. When laid flat, the slant on the top edge of the Fire HDX actually served to amplify the sound.

Sinead O’Connor’s voice on “Daddy I’m Fine” sounded fuller and deeper on the Dolby Plus-powered Fire HDX. The drums sounded crisp even. On the Nexus 7, The Same song sounded flat and distant. Similarly, Sacha Baron Cohen’s voice of King Julian XIII on “I Like to Move It” sounded as if it were coming to us from underwater.

On our LAPTOP Audio Test, the Fire HDX speakers pumped OUT AUDIO at a loud 77 decibels. We had no problem filling the small room with quality sound. The Nexus 7 registered just 73 decibels.

Winner: Kindle Fire HDX. Amazon’s tablet consistently delivered louder and crisper sound.

MORE: 25 of the Best Free Apps for Android Tablets

Interface

Android users will feel right at home with the Nexus 7, as it runs a pure version of Google’s operating system. Also it’s the first device to run Android 4.3. You’re still presented with the same-the lock screen que Offered by Jelly Bean 4.2, Which means you can unlock the Nexus 7 or to the home screen directly to Google Now, but not to the camera or app of your choice. We love that the look and feel of Android can be customized. Everything from widgets to Wallpapers can add personalization to your tablet.

On the other hand, the Kindle Fire HDX is the first device to run OS 3.0 Fire Mojito. The look and feel of the interface are very similar to Those on the previous generation of Kindle Fires. While the OS is based on Android, the Amazon skin is very different. We’re not big fans of the carousel of recently opened apps que sits at the top, nor the overly large icons. The aesthetic screams “newbie,” but first-time tablet owners may appreciate it.

However, we are fans of the new app tray que pops out of the right side of any open app. This makes it easier to go from app to app without returning to the home screen.

Winner: Nexus 7. The customization options of Android and pure form are easier to use and navigate, especially for Android phone owners.

MORE: 12 Worst Android Annoyances and How to Fix Them

Parental Controls

While multiuser support was available on Android 4.2 on the Android 4.3-powered Nexus 7, this feature now includes the ability to set specific limitations for each profile. For example, When We created a restricted profile for little Bobby, We Could specify Which Apps Could he access. By default, all are turned off. Some apps, such as Mail and Gmail, are not supported in this mode. And a few apps, such as Google Movies & TV, allow you to set more restrictions on access app. In que specific example, you can allow all que movies are not rated NC-17 or TV shows are not rated que MA. Or, you can disallow access to the app altogether.

Amazon’s parental controls are much more robust. The Kindle FreeTime feature lets parents create profiles for different children and hand select what books, apps, games and videos Their kids can access. We Especially parents can appreciate que September daily limits for tablet use, or restrict specific categories of content, such as games and movies. Children can add Also Their Own personalization by customizing things like the background color.

In FreeTime mode, children are blocked from buying new content, Accessing the Web browser, sharing via Facebook or Twitter, or using any location-based services. Also requires FreeTime que your child enter the password before Gaining access to Wi-Fi or in-app purchases.

Amazon is now offering a subscription to kid-friendly content called Kindle FreeTime Unlimited. For $ 2.99 per month, parents can automatically Provide Their children safe access to age-appropriate (ages 3 to 8) books, games, apps, movies and TV shows on Their Own profiles. The content comes from well-known sources such as Disney, Nickelodeon and PBS.

Winner: Kindle Fire HDX. Amazon simply offers parents more control over what Their children are allowed to use and for how long.

Apps

HDX Kindle Fire owners will not be able to access the Google Play store, but Amazon does offer its own curated Android app store with more than 100,000 apps and games. While the selection is not huge, there are some solid staples, such as “Angry Birds Star Wars II,” Evernote, Facebook, HBO Go, Netflix and many others. However, the lack of access to Google services and apps – such as Chrome, Gmail, Google Maps and Drive – is a big drawback.

The Nexus 7 accesses all 900,000-plus apps Google Play store. But it’s worth noting que a small portion of these choices are optimized for tablet use. All Kindle Fire apps are Intended for use on a tablet.

Of the top 25 free apps in the Google Play store, you’ll find 17 in the Amazon app store. Of the top 25 paid apps, you’ll find only 13 for the Fire HDX. Apps you will not find for the HDX include Snapchat, “Candy Crush Saga,” Instagram and Beautiful Widgets.

Winner: Nexus 7. The tablet not only taps into Google’s plethora of services but many more third-party apps.

MORE: Best Apps 2013

Content

Both the Google Play store and the Amazon store offer Their Own catalogs of books, movies, TV shows and music. However, not all stores are created equal.

you’d expect from a bookseller, Amazon’s e-book titles number in the millions, but Google claims to have the largest library in the world. We suspect this is due to the number of free, public-domain books available to Google. We checked Both stores against The New York Times’ fiction e-books list. Amazon Carried all 10, seven of Which were less expensive than in the Google Play store. The Play store Carried only nine of the 10, and the couple cost more than $ 2 They did more than in the Amazon store.

Both stores offer millions of songs, and When we looked for Billboard’s Top 10, we found all 10 Both in stores for $ 1.29 each.

Based on the top 10 best-selling DVDs of the year, we found Amazon had an edge. We could not find “Rise of the Guardians” for rent or purchase on Amazon, but we could not find “Les Misérables” on Google Play. What we did find was que in several instances, Amazon Offered Both high-and low-resolution versions of movies for purchase or for rent. The only profitable option for the Nexus 7 Those among top 10 movies was “Twilight: Breaking Dawn,” but there was the option to buy that movie via Google. Amazon Offered Both the rent and buy option for que film.

MORE: Top 10 Tablets to Buy (or Avoid) Now

huge perk for Kindle Fire is Amazon Prime HDX owners. By being a member, Which costs $ 79 annually, you can borrow books from the Kindle Owners’ Lending Library for free once a month, with no due date. Plus, Prime members can stream unlimited commercial-free movies and TV shows. And for physical goods, members get free two-day shipping. Amazon is now offering a 30-day free trial of this service.

When it comes to movies and TV, Prime members get access to Thousands of popular movies and TV shows, such as “The Hunger Games,” “Under the Dome” and “SpongeBob SquarePants.” Prime Instant Video movies and shows now can even be downloaded for offline viewing.

Winner: Kindle Fire HDX. The Kindle offers a better content selection and better prices for media, plus gobs of free content for Prime members.

Performance

Packing a 1.5-GHz Qualcomm Snapdragon S4 Pro processor, 2GB of RAM and a 400 MHz, Adreno 320 GPU, the new Nexus 7 offers impressive performance. But the Fire HDX has even more horsepower, thanks to its 2.2-GHz quad-core Snapdragon 800 with 2GB of RAM and the same-GPU.

On Quadrant, Which Measures overall performance, the new Nexus 7′s score of 4,949 was a far cry from the Fire HDX’s 19,924.

Similarly, the Fire HDX obliterated the AnTuTu average of 7,491 by scoring a mind-boggling 32.835. AnTuTu Measures memory, CPU, graphics, SD card read / write and database I / O performance. In comparison, the Nexus 7 Scored 19.572.

In The Same vein, the Fire HDX Scored 16,201 on 3DMark Unlimited, Which Measures graphics performance, while the Nexus 7 Scored just 10,624. The category average is 5,804.

In real-world performance, we opened “Despicable Me: Minion Rush” in 28 seconds on the HDX Fire, and the Nexus 7 took 30 seconds. The Fire HDX Also switches the orientation hair faster than Google’s 7-inch tablet. Both tablets instantly close and return to the home screen and flip through screens smoothly.

MORE: How to Backup Your Android Device

We played “Riptide GP2″ on Both tablets, and They each Offered enhanced water effects. “Minion Rush” gameplay was smooth Equally on Both tablets.

Measured

We Also how long it took the two tablets to convert a 204MB 1080p. MOV file to 480p using VidTrim. The Kindle Fire HDX required only 4 minutes and 42 seconds. The Nexus 7, on the other hand, took a lengthy Relatively 6:42. They Both still beat the category average 10:58.

Winner: Kindle Fire HDX. Amazon has the edge because of the HDX’s higher-octane CPU.

Camera

The new Nexus 7 has a 5-MP rear camera to go along with the 1.2-MP front shooter. A picture of a cat indoors captured with the camera back Offered a fair amount of clarity, but its orange fur looked almost yellow in places. However, the 1080p video shot outside a passing car looked colorful, crisp and smooth. A still taken with the front camera looked washed out and lacked detail.

The camera app on the Nexus 7 offers minimal settings, but we love the Photo Sphere feature, Which takes Panorama mode to a new level. You can take a hemispherical image in a few easy steps. We were very impressed with how quickly the Nexus 7 stitched the shots together – Usually no more than 15 to 20 seconds. From the tablet, you can add filters or frames Also, crop, or correct for contrast, sharpness or saturation.

The HDX

Kindle Fire lacks a camera back, and the front camera shoots 720p. Selfies taken in our New York City offices looked grainy and lacked definition. A shot of our cat was Equally awful.

The Photo app lets you do all sorts of fun things after you shoot. There are filters and exposure-correction options, and you can create a meme Also, add text to pictures, add stickers, and even correct red eye. We can see how storing Facebook pics or other photos in Amazon’s Cloud Drive would be useful, because you can edit your pics on the Fire HDX.

Winner: Nexus 7. It is neat que extensively so you can edit photos on the Kindle Fire HDX, but only the Nexus 7 has a back camera.

Battery Life

que Amazon claims the Kindle Fire HDX will get 11 hours of battery Life During use mixed. The company says que Also When the HDX is just used for reading, it is smart enough to power down unused system components, Which Could extend its endurance to 17 hours.

On the LAPTOP Battery Test (Web surfing via Wi-Fi), the HDX Lasted 8 hours and 32 minutes. That’s Nearly identical to the Nexus 7 (8:31) and about 1 hour and 20 minutes longer than the category average (7:07).

Winner: Tie. With scores que close, it’s impossible to call a winner in this round.

MORE: 10 Tablets with the Longest Battery Life

Special Features

Amazon’s Kindle Fire HDX offers quite a few features you will not find elsewhere que. In the drop-down menu settings of the Fire HDX, a Mayday button Provides instant access to 24/7 live tech support. After pressing the Connect button prominent, a support specialist named Jace Appeared Nearly instantly in a small box on our screen. He Could access and control our tablet, Which we found helpful. We Could Also manually Jace’s head moves around the screen to keep him from covering important answers.

Jace Helped us was friendly and set up a user profile in FreeTime. The whole call took less than 4 minutes. Some people may find this intrusive feature, but it’s comforting to know the tech support agent can not see you.

Within its Media section, Amazon offers another secret weapon: the X-Ray feature. X-Ray was previously available for books and movies, but with Fire OS 3.0, Amazon extended the functionality to its music store. The idea behind X-Ray is que you can get extra information on the media you’re enjoying. For books, this means getting a CliffNotes-like look at the appearance of various characters or themes Within the story – the tool That Could be helpful for writing the paper.

MORE: 5 Best Keyboard Apps for Android

The music

version of this feature is different. When we listened to “I Will Wait” by Mumford & Sons, the lyrics streamed along the right side of the screen. Any fan of karaoke will appreciate this addition. X-Ray for video, on the other hand, syncs with IMDb’s database. By tapping the screen while watching “Django Unchained,” we pulled up bios on the actors in Any Given scene. Other fun features include general trivia and the ability to navigate to various flicks by skipping songs played During the movie. (Yes, you can buy the tracks through Amazon.)

Amazon has added another reader-friendly feature: Immersion Reading. The Kindle Fire Kindle HDX can synchronize text with companion Audible audiobooks, highlighting the text as it is read by a professional narrator. While We Could see this feature being helpful for children, we’re not sure who would want to have a book read to Them As They read.

Also

The Nexus 7 has some cool tricks up its sleeve. Now Google is a powerful tool que Amazon does not offer on its tablet. Among other things, Google Now can tell you sports scores and the weather forecast, offer directions, Sep reminders, show your calendar, translate words and help with currency conversion.

You access Google Now by dragging your finger up through the Home button toward the bottom of the screen. Simply say “Google,” or touch the microphone icon, to activate the voice recognition. We found the voice-recognition flawless and smart. For example, When we asked, “How did the Giants?” Followed by “How about the Jets?”, We got the most recent score for the Latter team.

Google Now Also can anticipate what you need and present to the relevant information. For example, it can show you how long it will take to get the next meeting in your calendar. Google Now can Also Provide your flight status, remind you of dinner reservations and give you the scoop on Local attractions.

Built into the hardware of the Nexus 7 is another hidden feature: an NFC radio. That means you can use Android Beam to wirelessly beam a web page, a video or other content from your screen to another device by bringing the devices together (Typically back-to-back).

Winner: Draw. The Fire HDX’s Mayday is a killer feature for anyone who needs tech support. That, coupled with X-Ray and Immersion Reading, makes this an excellent content-consumption device. However, Google is a handy tool Now we see Nexus 7 owners using more often.

Overall Winner: Amazon Kindle Fire HDX

In a very close battle, the Kindle Fire HDX wins this face-off 7 rounds to 6. The HDX is the ultimate content-consumption tablet, offering a better HD display, crisper audio, and a more robust selection of video, music and books. Also HDX buyers will appreciate the excellent parental controls and Mayday feature for quick access to tech support right on the device. Amazon’s tablet has the speed advantage, too, thanks to its Snapdragon processor 800.

However, Google’s tablet benefits from a thinner and lighter design, an interface that’s more familiar to Android phone owners, and the back camera. Plus, Google Now puts tons of useful information at your fingertips. The Nexus 7′s biggest advantage is its wider array of apps in the Google Play store and access to Google apps such as Gmail, Google Drive, Google Maps, YouTube and others the HDX Kindle lacks.

It all comes down to what you’re looking for in the 7-inch slate. If you want the most apps, the Nexus 7 is the device to get. But the HDX is the better pick for parents, tablet newbies and (if you’re an Amazon Prime member) Those who want to enjoy a wealth of free content.

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Anna Attkisson

lover of lists and deadlines, Anna Attkisson heads up features and special projects for Laptopmag.com, in addition to covering social networking and accessories. LAPTOP She joined the staff in 2007 after working at Time Inc. Content Solutions where she created custom publications for companies from American Express to National Parks Foundation.

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